肇庆谷歌竞价推广指南：如何开通Google Ads账户及所需资料
Google广告四大核心类型解析
Four Core Types of Google Ads Explained
■ 搜索广告（Search Ads）：包含文字广告、自适应搜索广告等，展示在Google搜索结果页（带"广告"标签）、Google Play、Google购物等平台。
■ Display Ads: Including standard display ads, smart display ads and Gmail ads, shown across Google Display Network.
■ 展示广告（Display Ads）：通过Google展示广告网络在各类网站、YouTube、Gmail及移动设备展示。
■ Search Ads: Including text ads, responsive search ads, etc., displayed on Google search results pages (with "Ad" label), Google Play, Google Shopping, etc.
■ 购物广告（Shopping Ads）：包括标准购物广告、智能购物广告等，展示在Google购物标签和图片搜索。
■ Shopping Ads: Including standard shopping ads, smart shopping ads, displayed in Google Shopping tab and image search.
■ 视频广告（Video Ads）：仅在YouTube展示，包含插播广告、导视广告等多种形式。
■ Video Ads: Only displayed on YouTube, including in-stream ads, bumper ads, etc.
如何在Google上开通广告账户？
How to Open a Google Ads Account?
方法1：官网直接申请
访问：https://ads.google.com
（适合对Google推广有经验的用户）
Method 1: Apply directly on official website
Visit: https://ads.google.com
(Suitable for users with Google Ads experience)
方法2：通过谷歌认证代理商申请
中国区用户推荐此方式（咨询+V：FXBR888）
可获得专业开户指导及账户支持
Method 2: Apply through Google certified partner
Recommended for Chinese users (Contact +V: FXBR888)
Get professional account opening guidance and support
开通Google Ads需要什么资料？
What documents are needed to open Google Ads?
基础要求：
• 有效的Google账号
• 国际信用卡（Visa/Mastercard）
• 企业营业执照（企业账户）
Basic requirements:
• Valid Google account
• International credit card (Visa/Mastercard)
• Business license (for business account)
自主开户 vs 代理商开户核心区别
Key Differences: Self-opening vs Partner-assisted
■ 账户安全性
自主开户：易因支付问题被封（解封困难）
代理商开户：对公充值，官方认证保障
■ Account Security
Self-opening: High risk of suspension due to payment issues
Partner-assisted: Corporate payment with official certification
■ 技术支持
自主开户：新手操作困难
代理商开户：提供全程专业指导
■ Technical Support
Self-opening: Difficult for beginners
Partner-assisted: Full professional guidance
■ 特权资源
代理商账户可享：
• 官方绿色通道
• 专项扶持政策
• 直接对接Google团队
■ Privileges
Partner accounts enjoy:
• Official priority channels
• Special support policies
• Direct access to Google team
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