2024年宠物行业洞察报告：跨境物流与谷歌竞价推广策略
随着全球宠物市场的蓬勃发展，跨境物流和数字营销成为行业增长的关键引擎。本报告将为您揭示宠物行业的全新趋势，并分享如何通过谷歌竞价推广开拓国际市场。
With the booming global pet market, cross-border logistics and digital marketing have become key engines for industry growth. This report reveals new trends in the pet industry and shares strategies for expanding into international markets through Google Ads.
一、当代宠物行业与人群生活全新特征
1. New Characteristics of Modern Pet Industry and Lifestyle
• 宠物人性化趋势加剧，宠物主愿意为高品质产品和服务支付溢价
• 线上消费成为主流，社交媒体影响购买决策
• 健康养宠理念普及，功能性食品和保健品需求增长
• Increasing humanization of pets, owners willing to pay premium for quality products/services
• Online shopping becomes mainstream, social media influences purchasing decisions
• Popularization of healthy pet-keeping concepts, growing demand for functional foods and supplements
二、消费者决策链路与小红书价值点卡位
2. Consumer Decision Journey & Xiaohongshu's Value Proposition
小红书作为种草平台，在宠物消费决策中扮演关键角色：
• 85%用户会通过平台搜索宠物产品评价
• KOL/KOC内容直接影响购买转化
• 短视频和真实用户体验最具说服力
Xiaohongshu as a "grass-planting" platform plays a key role in pet purchase decisions:
• 85% users search for pet product reviews on the platform
• KOL/KOC content directly impacts conversion
• Short videos and authentic user experiences are most persuasive
三、跨境物流与谷歌竞价推广策略
3. Cross-border Logistics & Google Ads Strategies
如何开通谷歌竞价推广：
1. 注册Google Ads账户并完成企业验证
2. 设置转化跟踪（网站转化/Pixel代码）
3. 进行关键词调研，定位高购买意向词
4. 创建针对性广告组和广告文案
5. 设置合理的预算和出价策略
How to launch Google Ads campaigns:
1. Register Google Ads account and complete business verification
2. Set up conversion tracking (website conversions/Pixel code)
3. Conduct keyword research, target high-purchase-intent keywords
4. Create targeted ad groups and ad copies
5. Set reasonable budgets and bidding strategies
四、宠物行业未来展望
4. Future Outlook of Pet Industry
• 智能化宠物用品市场潜力巨大
• 定制化营养方案将成为新增长点
• 宠物保险和服务市场快速扩张
• 跨境电商+海外仓模式优化跨境物流体验
• Huge potential in smart pet products market
• Customized nutrition solutions will become new growth drivers
• Rapid expansion of pet insurance and services market
• Cross-border e-commerce + overseas warehouse model optimizes logistics experience
完整报告领取方式：
该份报告共58页，如需获取完整电子版，请关注+评论+转发后私信"报告"
How to get full report:
This 58-page report is available upon request. Follow + comment + share, then DM "report" to get full version.
