如何利用Google AdWords做好推广及竞价策略 | 印度计划对371种中国商品实施进口限制
Google AdWords推广与竞价策略
要利用Google AdWords做好推广，首先需要明确目标受众和关键词策略。 通过精准定位、优化广告文案和合理设置预算，可以有效提升广告效果。竞价方面，建议采用智能竞价策略，如目标每次转化费用（tCPA）或目标广告支出回报率（tROAS），以最大化广告收益。
Effective Google AdWords Promotion & Bidding Tips
To effectively use Google AdWords, start by defining your target audience and keyword strategy. Precise targeting, optimized ad copies and proper budget setting can significantly improve ad performance. For bidding, consider smart bidding strategies like target CPA (tCPA) or target ROAS (tROAS) to maximize advertising ROI.
印度对中国商品实施进口限制
据《今日印度》报道，印度政府正考虑对371种商品实施进口限制，其中大部分来自中国。受影响商品涵盖钢铁、化工、制药、电机、家具和玩具等多个行业。这些商品将被纳入印度的强制性标准（IS）体系，不合格或非必需商品将从2021年3月起停止进口。
India's Import Restrictions on Chinese Goods
According to India Today, the Indian government is considering import restrictions on 371 products, mostly from China. The affected goods span multiple industries including steel, chemicals, pharmaceuticals, electrical machinery, furniture and toys. These products will be subject to India's mandatory standards (IS) system, with non-compliant or non-essential imports to be banned starting March 2021.
温馨提示：从事中印贸易的货主和货代企业需特别注意相关风险，建议提前做好应对准备。
Reminder: Businesses involved in China-India trade should pay special attention to these risks and prepare contingency plans accordingly.
