跨境电商卖家必读：出口欧盟玩具法规全解析
全球速卖通近日发布关于加强出口欧盟商品资质管控的公告，要求所有销往欧洲地区的商品必须严格符合欧盟相关合规及安全要求。作为跨境电商卖家，特别是经营婴幼儿玩具类目的商家，了解这些法规至关重要。
AliExpress recently issued an announcement on strengthening the control of export commodities to the EU, requiring all goods sold to Europe to strictly comply with EU-related compliance and safety requirements. As a cross-border e-commerce seller, especially those operating in the infant toy category, understanding these regulations is crucial.
一、欧盟玩具安全指令核心要求
1. Core Requirements of EU Toy Safety Directive
根据2009/48/EC玩具安全指令，所有进入欧洲市场的玩具必须：
- 通过EN 71系列标准测试
- 符合REACH法规和POP法规的化学物质管控
- 电玩具需额外符合EMC、ROHS、WEEE等指令
- 带无线功能的玩具需符合RED指令
According to the 2009/48/EC Toy Safety Directive, all toys entering the European market must:
- Pass EN 71 series standard tests
- Comply with chemical substance controls under REACH and POP regulations
- Electric toys must additionally comply with EMC, ROHS, WEEE and other directives
- Toys with wireless functions must comply with the RED directive
二、关键认证要求
2. Key Certification Requirements
CE认证是欧盟市场的强制性认证标志，玩具产品必须：
- 在产品包装上清晰标注CE标识
- 电玩具还需在产品本体标注CE标识
- 特定类别玩具需通过欧盟公告机构(Notified Body)认证
The CE certification is a mandatory certification mark for the EU market. Toy products must:
- Clearly mark the CE logo on product packaging
- Electric toys must also mark the CE logo on the product itself
- Specific categories of toys require certification from EU Notified Bodies
三、标签与追溯信息要求
3. Labeling and Traceability Requirements
欧盟对玩具标签有严格要求，必须包含：
- CE标识
- 适用年龄范围
- 必要的安全警告
- 制造商信息及生产日期
- 欧代责任人信息
The EU has strict requirements for toy labels, which must include:
- CE mark
- Applicable age range
- Necessary safety warnings
- Manufacturer information and production date
- EU representative information
四、速卖通平台管控措施
4. AliExpress Platform Control Measures
速卖通将加强对以下不合规商品的处罚：
- 缺失CE证书、检测报告等必要文件
- 包装标签不符合要求
- 恶意规避合规要求的商品
AliExpress will strengthen penalties for the following non-compliant products:
- Missing necessary documents such as CE certificates and test reports
- Packaging labels that do not meet requirements
- Products that deliberately circumvent compliance requirements
SEO优化提示：跨境电商卖家在优化产品页面时，应合理使用"欧盟玩具法规"、"CE认证"、"EN71标准"等关键词，提高在Google和速卖通站内的搜索排名。
SEO Optimization Tip: Cross-border e-commerce sellers should reasonably use keywords such as "EU toy regulations", "CE certification", "EN71 standard" when optimizing product pages to improve search rankings on Google and within AliExpress.
