0差评SEO网络推广公司：供应链管理如何提升品牌估值？
0差评SEO网络推广公司：供应链管理如何提升品牌估值？
Zero-Complaint SEO Marketing Agency: How Supply Chain Management Enhances Brand Valuation?
图片来源：图虫创意
拥有一个优质的供应链，从短期来看在品牌出售时将影响估值的谈判，长期来说更是一个品牌最重要的深层驱动力量之一。
Having a high-quality supply chain not only affects valuation negotiations during brand sales in the short term but also serves as one of the most important underlying driving forces for a brand in the long run.
提到品牌估值，您会想到什么？选品？营销？物流？那您又是否关注过供应链呢？
When it comes to brand valuation, what comes to mind? Product selection? Marketing? Logistics? But have you ever considered the supply chain?
其实常常被忽略的供应链也是影响品牌估值的重要因素，因为收购方在收购品牌的同时，通常不会更改品牌原有的供应商，供应商的质量直接影响到收购方在收购之后的运营效率。
In fact, the often-overlooked supply chain is also a crucial factor affecting brand valuation. When acquiring a brand, buyers usually retain the original suppliers, whose quality directly impacts post-acquisition operational efficiency.
01 收购方喜欢什么样的供应链？
01 What Kind of Supply Chain Do Buyers Prefer?
供应商业务能力强、熟知市场环境
Strong Supplier Capabilities and Market Awareness
保证高质量的产品交付是判断一个供应商是否优质的重要因素，在产品质量之外，业务能力过硬的供应商还应熟悉市场环境。
Ensuring high-quality product delivery is key to evaluating suppliers. Beyond product quality, competent suppliers should also understand market dynamics.
供应商配合度高、沟通顺畅
High Cooperation and Smooth Communication
在产品研发的沟通上，供应商的配合度也至关重要，好的供应商能够快速、准确地理解甲方的意图。
Supplier cooperation is vital in product development communication. Good suppliers can quickly and accurately understand client requirements.
专利
Patents
经济全球化浪潮下，供应链的知识产权愈发得到大家的关注。
In the era of economic globalization, intellectual property in supply chains is gaining increasing attention.
02 如何更好地经营供应链？
02 How to Better Manage Your Supply Chain?
选对方向，集中发力
Choose the Right Direction and Focus
对于精品店铺来说，选品至关重要，不同于铺货模式，卖家可以专注一个爆品，在成本、创新上将它做到极致。
For boutique stores, product selection is crucial. Unlike bulk models, sellers can focus on one hit product and perfect it in terms of cost and innovation.
扩大供应商储备
Expand Supplier Reserves
由于疫情和世界局部地区局势紧张的原因，供应链中断在世界范围内都变得更加普遍。
Due to the pandemic and regional tensions, supply chain disruptions have become more common worldwide.
深度绑定合作共赢
Deep Collaboration for Mutual Success
于卖家而言，最好的深度合作绑定，无疑是使其成为自身产业链或供应链的重要一环。
For sellers, the best deep collaboration is making suppliers a critical part of their own industry or supply chain.
中国作为供应链强国，也一直是雨林重要的供应链基地，雨林在中国拥有专业的本地化团队及50多家优质供应商为我们品牌服务。
As a supply chain powerhouse, China remains a key base for Rainforest. We have a professional local team and over 50 high-quality suppliers supporting our brands.
