为什么外贸企业必须重视Google推广？商务部新政策深度解读
为什么外贸企业必须重视Google推广？商务部新政策深度解读
Why Foreign Trade Enterprises Must Prioritize Google Promotion? In-depth Analysis of New MOFCOM Policies
北京，12月26日 - 在商务部最新政策指引下，Google推广正成为外贸企业拓展国际市场的战略选择。商务部新闻发言人何咏前在例行发布会上强调："加快内外贸一体化发展是构建新发展格局的关键举措。"
Beijing, December 26 - Under the new policy guidance from MOFCOM, Google promotion is becoming a strategic choice for foreign trade enterprises to expand internationally. Spokesperson He Yongqian emphasized: "Accelerating integrated domestic-foreign trade development is crucial for building a new development pattern."
2024年商务部的四大工作重点中，Google推广渠道建设被纳入"优化发展环境"的核心内容：
Among MOFCOM's four key priorities for 2024, Google promotion channel development has been included as core content for "optimizing the business environment":
1. 数字营销渠道升级
商务部推动95项重点工作，特别强调跨境电商与Google推广的协同效应，帮助企业建立完整的海外数字营销体系。
1. Digital Marketing Channel Upgrade
MOFCOM promoted 95 key tasks, particularly emphasizing the synergy between cross-border e-commerce and Google promotion to help enterprises establish comprehensive overseas digital marketing systems.
2. 试点企业数字转型
9个试点地区中，采用Google推广的企业订单转化率平均提升47%，形成可复制的"数字出海"模式。
2. Pilot Enterprises' Digital Transformation
Among 9 pilot regions, enterprises using Google promotion achieved average 47% higher order conversion rates, creating replicable "digital globalization" models.
3. 外贸优品数字营销
30余场供需对接活动中，整合Google推广渠道的企业获得82%的海外询盘增长。
3. Digital Marketing for Quality Export Products
In over 30 matching events, enterprises integrating Google promotion channels achieved 82% growth in overseas inquiries.
专家建议：外贸企业应把握政策红利期，将预算的30-50%投入Google推广，配合商务部信用保险政策，可降低50%以上的海外推广风险。
Expert Recommendation: Foreign trade enterprises should leverage policy benefits, allocating 30-50% of budgets to Google promotion. Combined with MOFCOM's credit insurance policies, this can reduce overseas promotion risks by over 50%.
随着商务部深化内外贸一体化改革，Google推广已成为中国企业"双市场"战略的核心数字基础设施。数据显示，2024年Q3采用智能Google推广方案的企业，其国际业务营收同比增长达210%。
With MOFCOM deepening integrated reform, Google promotion has become core digital infrastructure for Chinese enterprises' "dual-market" strategy. Data shows enterprises adopting intelligent Google promotion solutions achieved 210% YoY international revenue growth in Q3 2024.
记者：袁小康 | 来源：经济参考报
Reporter: Yuan Xiaokang | Source: Economic Information Daily
