泰国电商市场SEM推广效果分析及广西外贸增长策略
泰国电商市场SEM推广效果分析及广西外贸增长策略
Thailand E-commerce Market SEM Performance Analysis and Guangxi Foreign Trade Growth Strategies
泰国电商市场SEM推广效果
Thailand E-commerce Market SEM Performance
作为东南亚最大的电商市场之一，泰国电商平台的SEM竞价推广效果显著。数据显示，通过Google Ads等平台进行精准投放的泰国电商企业，平均ROI可达1:5以上。特别是针对中国商品的推广，转化率普遍高于本地产品。
As one of the largest e-commerce markets in Southeast Asia, SEM advertising on Thailand's e-commerce platforms shows remarkable results. Data indicates that Thai e-commerce businesses using precise targeting through platforms like Google Ads can achieve an average ROI of over 1:5. Particularly for Chinese products, the conversion rates are generally higher than local products.
广西外贸稳中向好
Guangxi's Steady Foreign Trade Growth
今年1-10月，广西外贸进出口总值达5661.4亿元人民币，同比增长13.7%。这一增速高于全国同期18.6个百分点，在全国排名第六。面对国际供应链重构等多重挑战，广西通过稳经济一揽子政策实现外贸复苏。
From January to October this year, Guangxi's total foreign trade import and export value reached 566.14 billion yuan, a year-on-year increase of 13.7%. This growth rate is 18.6 percentage points higher than the national average, ranking sixth nationwide. Facing multiple challenges including international supply chain restructuring, Guangxi achieved foreign trade recovery through comprehensive economic stabilization policies.
外贸"新三样"表现亮眼
Outstanding Performance of "New Three" Export Products
广西外贸结构持续优化，锂离子蓄电池、电动载人汽车、太阳能电池等"新三样"产品出口116.9亿元，同比增长203.6%。其中电动载人汽车出口增长14.5倍，成为新的增长引擎。
Guangxi's foreign trade structure continues to optimize. Exports of "new three" products including lithium-ion batteries, electric passenger vehicles, and solar cells reached 11.69 billion yuan, a year-on-year increase of 203.6%. Among them, electric passenger vehicle exports grew 14.5 times, becoming a new growth engine.
特色产品出口态势良好
Strong Export Performance of Specialty Products
六堡茶、螺蛳粉等广西特色产品出口表现优异。1-10月六堡茶出口总值945.4万元，同比增长51.6%。梧州市制定《六堡茶出口规范》团体标准，为茶企出海提供系统性解决方案。
Guangxi specialty products like Liubao tea and Luosifen noodles showed excellent export performance. From January to October, Liubao tea exports totaled 9.454 million yuan, up 51.6% year-on-year. Wuzhou City established the "Liubao Tea Export Standards" group standard, providing systematic solutions for tea companies going global.
RCEP机遇下的产业升级
Industrial Upgrading Under RCEP Opportunities
广西企业积极把握RCEP机遇。广西金桂浆纸业成为广西造纸产业首家RCEP项下经核准出口商，前10月产品出口RCEP国家1亿美元，占出口总值31%。钦州港"整报分送"模式改革显著提升通关效率。
Guangxi enterprises actively seize RCEP opportunities. Guangxi Jingui Pulp & Paper became Guangxi's first RCEP-approved exporter in the paper industry, with exports to RCEP countries reaching $100 million in the first 10 months, accounting for 31% of total exports. Qinzhou Port's "single declaration, multiple deliveries" reform significantly improved customs clearance efficiency.
未来展望
Future Outlook
广西正实施外贸外资提质扩量攻坚行动，力争2023年外贸进出口同比增长7%以上。新能源汽车、特色农产品等将继续作为重点发展领域，同时优化跨境电商等新业态发展环境。
Guangxi is implementing actions to improve quality and expand quantity in foreign trade and investment, aiming for over 7% year-on-year growth in foreign trade import and export in 2023. New energy vehicles, specialty agricultural products and other sectors will continue as key development areas, while optimizing the development environment for cross-border e-commerce and other new business formats.
