2024年跨境电商Google广告推广效果分析及6个关键策略

2024年跨境电商Google广告推广效果分析及6个关键策略

2024 Cross-border E-commerce Google Ads Performance Analysis & 6 Key Strategies

作者：利君 | 外贸营销专家（10年经验）

Author: Lijun | Foreign Trade Marketing Expert (10 years experience)

随着外贸行业竞争日益激烈，传统展会和B2B平台已无法满足需求。 Google推广现已成为外贸企业获客的核心策略，但许多企业在实施过程中走了不少弯路。

With increasing competition in foreign trade, traditional exhibitions and B2B platforms can no longer meet demands. Google Ads has become a core strategy for customer acquisition, but many companies make common mistakes during implementation.

01 Google推广的两种主要方式 | 01 Two Main Approaches of Google Promotion

• 谷歌竞价推广（Google Ads）：快速见效但需要专业优化

• Google Ads: Fast results but requires professional optimization

• 谷歌SEO推广：长期有效但耗时耗力

• Google SEO: Long-term effectiveness but time-consuming

02 外贸网站建设（基础） | 02 Foreign Trade Website Construction (Foundation)

专业外贸建站公司 vs 自建团队

Professional website builders vs in-house team

03 数据收集与分析 | 03 Data Collection & Analysis

关键词工具：SEMrush, Ahrefs, Google Keyword Planner

Keyword tools: SEMrush, Ahrefs, Google Keyword Planner

04 内容建设策略 | 04 Content Strategy

• 用户为中心的内容规划

• User-centric content planning

• 简洁专业的网站架构

• Clean professional website structure

05 Google广告投放要点 | 05 Google Ads Essentials

• 最低充值：10,000 RMB（含税）

• Minimum deposit: 10,000 RMB (including tax)

• 精准关键词定位

• Precise keyword targeting

06 SEO优化与AI应用 | 06 SEO Optimization & AI Applications

AI工具可提升SEO效率30%以上

AI tools can improve SEO efficiency by 30%+

行动建议：新卖家建议同时采用Ads和SEO策略

Action Tip: New sellers should combine Ads and SEO strategies

获取完整外贸工具包请添加微信：lijun_export

Get complete toolkit: WeChat lijun_export