2024年独立站选品必备的5个工具 - 高性价比H5推广与谷歌SEO指南
近期终于不忙了，给大家分享下适合个人或小卖家的选品思路。在刚入行或者起步初期，手头资金并不充裕的情况下，最有效的选品的思路就是"抄"，"抄"可以减少一些试错成本。
Recently freed up some time, I'd like to share product selection strategies suitable for individuals or small sellers. When just starting out with limited capital, the most effective approach is to "copy" - this can significantly reduce trial-and-error costs.
应该"抄"什么类型的产品呢?
What types of products should we "copy"?
- 找市面上别人验证过的，跑爆过的产品
- 客单30-60美金
- 重量体积偏小，物流成本最小化
- 超市中买不到的非标品
- 各大电商平台搜关键词同款产品不在首页出现
- 抖音，小红书，Tiktok，Youtube和FB library有海量的素材可供混剪
- Products already validated and proven successful in the market
- Price point $30-$60
- Small size/weight to minimize logistics costs
- Non-standard products unavailable in supermarkets
- Same products don't appear on first page when searching major platforms
- Abundant materials available on Douyin, Xiaohongshu, TikTok, YouTube and FB library for video editing
所需的选品工具推荐5个:
Recommended 5 essential product research tools:
1. Google Trends
完全免费的工具，对于电商人来说简直就是福音，通过它可以快速锁定产品关键词的热度和走向，迅速判断产品的市场容量和未来趋势。
A completely free tool that's a godsend for e-commerce professionals. It helps quickly identify keyword popularity trends and assess product market potential.
2. Semrush
Google Trends的进阶版，虽然要付费，但是能够获得更加详尽的数据。这个工具可以得到网站最近的平均流量，网站客户所在国家，网站主要竞争对手，关键词带来的流量，网站投放广告等信息。
The advanced version of Google Trends (paid) providing more detailed data including website traffic, visitor countries, main competitors, keyword traffic, and advertising information.
3. Ahrefs
Ahrefs功能很强大，集站内诊断，关键词研究，热门内容研究，外链分析，关键词排名追踪于一身，是 SEO的必要工具。个人认为Ahrefs和Semrush大部分功能和领域都非常接近。但Ahrefs在SEO更强大，外链追踪更精准，相应价格也比Semrush贵不少。刚开始用Semrush足够了。
A powerful all-in-one SEO tool for site audits, keyword research, content analysis, backlink tracking, and rank monitoring. While similar to Semrush in many aspects, Ahrefs excels in SEO and backlink analysis (though more expensive). Semrush suffices for beginners.
4. Adspy
跨境人没用这个我觉得他应该没有入门，这个网站收录了几乎FB的投放广告，想跟爆品的跨境人一天刷三次都不过分。最常用的是关键词或广告主名搜广告;或者限定一段时间内，说英语的，CTA是Shop Now，点赞最多来排序，找思路。
Essential for cross-border sellers - it archives nearly all Facebook ads. Common uses include searching by keywords/advertisers, or filtering by English ads with "Shop Now" CTAs sorted by engagement to find inspiration.
5. Koala Inspector (Chrome插件)
非常好用的一款免费插件。可以查看用Shopify建站的网站近期上了哪些品，历史销量，网站流量来源等。
A highly useful free Chrome extension for viewing Shopify stores' recently added products, historical sales, and traffic sources.
纯自己开发爆款，大概率开发不来，你看罗永浩开发手机想找个爆款，结果造了个锤子。跨境初期，拥有了以上的选品思维，再加上舍得投资购买工具，和工具合理的搭配使用，照猫画虎，不断优化，又何尝学不会。
Creating hit products from scratch is extremely difficult (as Luo Yonghao discovered when trying to make smartphones and ended up with "Hammer" phones). With the right product selection mindset, willingness to invest in tools, and proper tool combinations, anyone can learn through imitation and continuous optimization.
