从"丑拖鞋"到年销3000万：福建6人小公司的跨境电商逆袭之路
2021年，英语不好的刘世奇靠着翻译软件，与加拿大客户从晚上七点聊到第二天早上九点，最终谈成了200双定制拖鞋的订单。这个订单成为他创业的起点，当时公司只有他一个人。
In 2021, Liu Shiqi, who was not fluent in English, relied on translation software to negotiate with a Canadian client from 7 pm to 9 am the next morning, finally securing an order for 200 pairs of customized slippers. This order marked the beginning of his entrepreneurial journey, when the company consisted of just him alone.
这位年轻的创业者采用"397"工作制——下午3点上班，早上9点下班，每天工作18小时。第二年，他一个人完成了1000多万元的销售额。
The young entrepreneur adopted a "397" work schedule - starting at 3 pm and working until 9 am the next day, putting in 18-hour workdays. In the second year, he alone achieved sales of over 10 million yuan.
发现"丑拖鞋"商机
Discovering the "Ugly Slippers" Opportunity
2023年，刘世奇将目光聚焦在设计夸张的"丑拖鞋"上。这种国内不被看好的产品，在美国却成为"潮经济"。如今，他的6人团队靠着130款"丑拖鞋"，年销售额超过3000万元，毛利率高达92%。
In 2023, Liu Shiqi focused on exaggeratedly designed "ugly slippers". These products, unpopular in China, became a "trend economy" in the U.S. Today, his 6-person team sells over 130 styles of "ugly slippers", achieving annual sales exceeding 30 million yuan with a gross profit margin as high as 92%.
创业初期的挑战
Early-stage Entrepreneurial Challenges
刘世奇毕业于土木工程专业，2020年偶然发现跨境电商机会。在泉州鞋城附近租下一间屋子，开始了创业之旅。最初他采取"哪个好看就上架哪个"的策略，但随着竞争加剧，他意识到需要更精准的定位。
Liu graduated with a degree in civil engineering and accidentally discovered cross-border e-commerce opportunities in 2020. Renting a room near Quanzhou Shoe City, he began his entrepreneurial journey. Initially adopting a strategy of "listing whatever looks good", he realized the need for more precise positioning as competition intensified.
专注美国市场
Focusing on the U.S. Market
通过分析订单数据，刘世奇发现美国是最大市场。他研究美国消费者喜好，借鉴头部企业设计理念，将流行元素融入产品。"美国客户偏好夸张元素，如大亮片，能展现个性。国内人称'丑拖鞋'，但我们研究的是买家真实需求。"
By analyzing order data, Liu found the U.S. to be his largest market. He studied American consumer preferences, borrowed design concepts from leading companies, and incorporated trendy elements into products. "American customers prefer exaggerated elements like large sequins that showcase personality. Domestically they're called 'ugly slippers', but we're researching real buyer needs."
建立服务体系
Building a Service System
刘世奇特别重视客户服务。他曾为10万双订单连续谈判7天，通过展示产品材质差异最终赢得信任。"B2B生意的真正价值在于客户的长期价值和复购率。"现在这个客户仍在持续回购。
Liu places special emphasis on customer service. He once negotiated for 7 consecutive days for a 100,000-pair order, ultimately winning trust by demonstrating material differences. "The real value of B2B lies in long-term customer value and repurchase rates." This client continues to place orders today.
AI助力业务增长
AI Boosts Business Growth
2023年，刘世奇开始使用AI工具：
1. 产品设计时间从1个月缩短到2天
2. 业务员订单转化率从9.96%提升至21.67%
3. 广告投放效率提升2.4倍
In 2023, Liu began using AI tools:
1. Product design time reduced from 1 month to 2 days
2. Sales conversion rate increased from 9.96% to 21.67%
3. Advertising efficiency improved by 2.4 times
展望2025年，刘世奇的目标是实现5000万元销售额，并拓展欧洲市场。"AI只是提效工具，核心竞争力还是团队、供应链和管理。"
Looking ahead to 2025, Liu aims to achieve 50 million yuan in sales and expand into the European market. "AI is just an efficiency tool; core competitiveness still lies in team, supply chain, and management."
