跨境电商服饰行业迎来爆发期 速卖通加大招商力度
跨境电商服饰新机遇 | New Opportunities in Cross-border Apparel
速卖通近期密集举办多场服饰招商会，面向跨境服饰大卖家和源头工厂加大招商力度。入驻商家可享受多项激励政策，包括：平台直降大额补贴、专属频道资源推广、站内外流量扶持、史上最高用户增长投入，以及1对1专属客户经理对接等。
AliExpress has recently intensified its merchant recruitment efforts by hosting multiple apparel investment conferences targeting major cross-border apparel sellers and original manufacturers. Registered merchants can enjoy various incentive policies, including: substantial platform subsidies, exclusive channel resources, internal and external traffic support, unprecedented user growth investment, and dedicated 1-on-1 account manager services.
专家点评：速卖通近期动作频频，先是在供应链端持续深耕，加大对半托管和海外托管业务的投入；现在又聚焦跨境服饰领域，在上游资源侧打通整个出海链路，帮助卖家实现从制造商到全球客户的快速可靠配送，同时获得更多平台流量支持。
Expert Review: AliExpress has been making frequent moves recently, first by continuously deepening its supply chain and increasing investment in semi-hosted and overseas hosted businesses; now focusing on the cross-border apparel sector, it is opening up the entire export chain on the upstream resource side to help sellers achieve fast and reliable distribution from manufacturers to global customers while gaining more platform traffic support.
服饰电商市场潜力巨大 | Huge Potential in Apparel E-commerce Market
服饰品类在跨境电商中本就占据重要份额。随着速卖通这一模式的广泛应用，国内服饰品牌通过跨境电商"一键卖全球"将迎来更多发展机遇。
The apparel category already holds a significant share in cross-border e-commerce. With the widespread application of AliExpress' model, domestic apparel brands will gain more development opportunities through the "one-click global selling" feature of cross-border e-commerce.
lululemon春季新品战略 | lululemon's Spring Collection Strategy
2月27日，运动生活方式品牌lululemon推出多个春季新款，包括Dance Studio女裤系列、ABC男裤系列、cityverse运动休闲鞋和贴身系列Wundermost等。本季新品主打"日常出型"概念，满足不同场合穿着需求。
On February 27th, the active lifestyle brand lululemon launched multiple spring collections, including the Dance Studio women's pants series, ABC men's pants series, cityverse casual sneakers, and the Wundermost intimate series. This season's new products focus on the concept of "everyday styling" to meet the needs of different occasions.
品牌转型成功之道 | Secrets to Successful Brand Transformation
自2023年起，lululemon就开始在"日常出型"场景发力。通过将特定场景的瑜伽服转变为百搭服饰，品牌在一个趋于饱和的服装市场中实现了从单一场景到全场景的蜕变。lululemon的成功源于其长期坚持的"4P"营销组合(产品、地点、价格和促销)，并将运动服功能性与街头服装的高级感完美融合，成为运动休闲时尚的先驱。
Since 2023, lululemon has been focusing on the "everyday styling" scenario. By transforming yoga wear for specific scenarios into versatile apparel, the brand has achieved a metamorphosis from single-scenario to all-scenario in an increasingly saturated apparel market. lululemon's success stems from its long-term adherence to the "4P" marketing mix (Product, Place, Price, and Promotion), perfectly blending the functionality of sportswear with the premium feel of streetwear, making it a pioneer in athleisure fashion.
国产游戏版号发放 | Domestic Game License Approvals
国家新闻出版署公布2月国产网络游戏审批结果，111款游戏获得批准，包括备受关注的《大奉打更人》手游和《黑神话：悟空》。这是自去年12月以来连续第三个月版号发放数量超百款，显示政策层面的积极信号。
The National Press and Publication Administration announced the approval results of domestic online games in February, with 111 games licensed, including the highly anticipated "Da Feng Da Geng Ren" mobile game and "Black Myth: Wukong." This marks the third consecutive month since December last year that the number of licenses issued has exceeded 100, showing positive signals at the policy level.
网络文学蓬勃发展 | Booming Online Literature Industry
中国互联网络信息中心报告显示，截至2023年6月，我国网络文学用户规模达5.37亿人，创历史新高。网络文学市场规模达404.3亿元，网络文学IP市场规模跃升至2605亿元。网络文学基于互联网媒介特点，建立了包括付费阅读、职业作家体系和读者推荐体系等在内的完整生产机制。
According to a report from the China Internet Network Information Center, as of June 2023, China's online literature user base reached 537 million, a record high. The online literature market size reached 40.43 billion yuan, while the IP market size surged to 260.5 billion yuan. Based on the characteristics of internet media, online literature has established a complete production mechanism including paid reading, professional writer systems, and reader recommendation systems.
