2024外贸独立站流量增长峰会：揭秘SEO优化与AI营销新趋势
深圳跨境电商创历史新高 | Shenzhen Cross-border E-commerce Hits Record High
2023年，深圳贸易进出口规模达3.87万亿元人民币，同比增长5.9%，创历史新高并实现"31连冠"。许多企业通过转型品牌、布局独立站找到积累私域流量、打造DTC模式的最优解。
In 2023, Shenzhen's import and export trade volume reached 3.87 trillion yuan, a year-on-year increase of 5.9%, hitting a record high and achieving "31 consecutive championships". Many enterprises have found the optimal solution for accumulating private domain traffic and building DTC models by transforming brands and deploying independent sites.
2024品牌独立站峰会亮点 | Highlights of 2024 Brand Independent Site Summit
3月24日，SHOPLINE联合多家机构推出2024品牌独立站「流量价值」峰会，聚焦SEO策略、内容创新、多元流量等六大话题，与1100余名出海卖家共探流量增长之道。
On March 24, SHOPLINE jointly launched the 2024 Brand Independent Site "Traffic Value" Summit with multiple institutions, focusing on six major topics including SEO strategies, content innovation, and diversified traffic, exploring traffic growth strategies with more than 1,100 cross-border sellers.
SEO优化关键策略 | Key SEO Optimization Strategies
若聚凡星CEO若凡详解SEO优化的六个关键步骤："找词-拓词-布词-链词-看词-改词"。通过合理选择和优化关键词，提高网站在搜索引擎中的可见性和排名。
Ruofan, CEO of Ruojufanxing, explained the six key steps of SEO optimization: "word finding-word expansion-word layout-word linking-word viewing-word modification". By reasonably selecting and optimizing keywords, the visibility and ranking of websites in search engines can be improved.
内容创新营销 | Content Innovation Marketing
GoogleAds优化师孙谦强调本土化UGC内容和差异化内容的价值。向用户呈现与竞品有明显差别化的内容，才能真正抓住客户的心。
GoogleAds optimizer Sun Qian emphasized the value of localized UGC content and differentiated content. Presenting content that is significantly different from competitors can truly capture customers' hearts.
AI赋能跨境电商 | AI Empowers Cross-border E-commerce
Cross Border Digital CEO胡力深入剖析AI在关键词设置、创意内容建议等方面的应用。通过AI赋能，实现品牌出海先机的抢占，助力出海革新。
Cross Border Digital CEO Hu Li deeply analyzed the application of AI in keyword setting, creative content suggestions, etc. Through AI empowerment, the first-mover advantage of brand globalization can be achieved, helping cross-border innovation.
物流体验优化 | Logistics Experience Optimization
菜鸟国际快递强调数智技术在国际物流中的应用，为商家提供优化物流体验的新思路，满足市场变化需求。
Cainiao International Express emphasized the application of digital intelligence technology in international logistics, providing merchants with new ideas for optimizing logistics experience and meeting market change needs.
2024跨境市场展望 | 2024 Cross-border Market Outlook
面对全面复苏的跨境市场，SHOPLINE将持续以技术能力和专业服务，保障卖家平稳出海和DTC品牌持续增长，实现品牌出海进阶跃升。
Facing the fully recovering cross-border market, SHOPLINE will continue to use technical capabilities and professional services to ensure sellers' smooth globalization and DTC brand growth, achieving brand globalization advancement.
