速度第一外贸SEO推广公司：河南谷歌推广谁家好？解码广州美妆"出海力"
速度第一外贸SEO推广公司：河南谷歌推广谁家好？解码广州美妆"出海力"
Speed First Foreign Trade SEO Promotion Company: Who Offers the Best Google Promotion in Henan? Decoding Guangzhou Cosmetics' "Going Global" Strategy
近年来，随着众多国货美妆新锐品牌的涌入，国内美妆赛道日益拥挤，抢滩海外市场成为国货化妆品行业寻觅新增长点的共识。
In recent years, with the influx of new domestic beauty brands, the domestic cosmetics market has become increasingly crowded. Expanding into overseas markets has become a consensus for domestic cosmetics companies seeking new growth opportunities.
同时，跨境电商的快速发展，跨境物流、海外仓等基础设施的日益完善，为美妆企业"走出去"提供了强有力的支撑。
Meanwhile, the rapid development of cross-border e-commerce and the continuous improvement of infrastructure such as cross-border logistics and overseas warehouses have provided strong support for cosmetics companies to "go global".
中国化妆品出口额不断增加，海关总署数据显示，2023年化妆品出口金额达263.7亿元，同比增长39.3%。在外贸大省广东，被誉为"美丽经济"的国产化妆品产业正在加速出海。
China's cosmetics exports continue to grow. According to data from the General Administration of Customs, cosmetics exports in 2023 reached 26.37 billion yuan, a year-on-year increase of 39.3%. In Guangdong, a major foreign trade province, the domestic cosmetics industry known as the "beauty economy" is accelerating its global expansion.
深耕产品品质
Focusing on Product Quality
中国化妆品要角逐全球市场，获得国际客户的认可，产品品质是"出海"前要过的第一关。
For Chinese cosmetics to compete in the global market and gain recognition from international customers, product quality is the first hurdle to overcome before "going global".
2022年底，白云美湾率先奔赴海外市场，20家化妆品企业先后到东南亚地区参加亚太区新加坡美容展、广东商品跨境电商（东南亚）选品展。
At the end of 2022, Baiyun Beauty Bay took the lead in expanding into overseas markets, with 20 cosmetics companies participating in the Asia Pacific Singapore Beauty Expo and the Guangdong Commodity Cross-border E-commerce (Southeast Asia) Product Selection Exhibition.
广州阿道夫个人护理用品有限公司（以下简称"阿道夫"）就是其中的一员，其公司负责人表示，阿道夫的产品吸引了众多东南亚客户的兴趣。"我们在展会现场就获得了意向客户近百家，意向金额达到860多万元。"
Guangzhou Adolph Personal Care Products Co., Ltd. (hereinafter referred to as "Adolph") was one of them. The company's representative stated that Adolph's products attracted significant interest from Southeast Asian customers. "We secured nearly 100 potential clients at the exhibition, with intended orders totaling over 8.6 million yuan."
拥抱跨境电商潮流
Embracing the Cross-border E-commerce Trend
广东作为跨境电商的聚集地，从供应链服务商到电商平台，逐渐构筑起完善的产业生态圈，让广州美妆企业"出海"更容易。
As a hub for cross-border e-commerce, Guangdong has gradually built a comprehensive industrial ecosystem from supply chain service providers to e-commerce platforms, making it easier for Guangzhou cosmetics companies to "go global".
雪蕾香氛博物馆 广州雪蕾在香水香氛行业深耕29年，一直专注香水香氛领域的销售、研发、生产一体化服务，很早就开始布局海外市场。
Xuelei Fragrance Museum: Guangzhou Xuelei has been deeply involved in the perfume and fragrance industry for 29 years, focusing on integrated services in sales, R&D, and production of perfumes and fragrances, and has long been planning its overseas market expansion.
加码海外投资布局
Increasing Overseas Investment Layout
与跨境电商平台出海相比，广州环亚化妆品科技股份有限公司（以下简称"环亚"）的出海建厂则更为"硬核"。
Compared to going global through cross-border e-commerce platforms, Guangzhou Huanya Cosmetics Technology Co., Ltd. (hereinafter referred to as "Huanya") has taken a more "hardcore" approach by establishing factories overseas.
深耕日化行业30多年的环亚，在保持国内市场领先地位的同时，也正逐步走向国际市场，与国际品牌同台竞争。
With over 30 years in the daily chemical industry, Huanya is gradually entering the international market while maintaining its leading position in the domestic market, competing with international brands.
创新市场采购试点
Innovative Market Procurement Pilot
今年8月30日，全国首个美妆行业"1039"市场采购试点正式授牌暨美博外贸综合服务中心开幕庆典在广州美博城举行。
On August 30 this year, the first "1039" market procurement pilot in the cosmetics industry was officially launched, and the opening ceremony of the Meibao Foreign Trade Comprehensive Service Center was held at Guangzhou Meibocheng.
"1039"市场采购贸易方式（海关监管代码为1039），是指由符合条件经营者在经认定的市场集聚区内采购的，单票报关单货值不超过15万美元，并在指定口岸办理出口商品通关手续的贸易方式。
The "1039" market procurement trade method (customs supervision code 1039) refers to a trade method where qualified operators purchase goods within designated market clusters, with the value of a single customs declaration not exceeding $150,000, and complete export customs clearance procedures at specified ports.
