谷歌首个跨境电商加速中心落户厦门 助力企业品牌出海
【核心提示】谷歌跨境电商加速中心正式入驻厦门自贸片区海上世界，将为本地跨境电商企业提供从建站到运营的全链路支持，打造品牌出海新引擎。
[Key Highlights]Google's Cross-border E-commerce Acceleration Center has officially opened in Xiamen Free Trade Zone, providing end-to-end solutions for local sellers from store building to global operations.
据厦门日报报道，全球科技巨头谷歌在厦门自贸片区海上世界设立的跨境电商加速中心近日正式启用。这是谷歌在中国大陆布局的首个跨境电商专项服务中心，标志着厦门跨境电商产业进入国际化赋能新阶段。
According to Xiamen Daily, Google's Cross-border E-commerce Acceleration Center has commenced operations in the city's Free Trade Zone. As Google's first specialized service center for cross-border e-commerce in mainland China, it signifies a new era of international empowerment for Xiamen's e-commerce ecosystem.
三大核心服务破解行业痛点：
- 独立站建设技术支持
- 跨境电商人才培训体系
- 全球化运营解决方案
Three Core Services Addressing Industry Challenges:
- Technical support for independent store setup
- Cross-border e-commerce talent development programs
- Global operation solutions
作为谷歌官方战略合作伙伴，雨果跨境将负责该中心的日常运营。数据显示，通过前期试运行的跨境电商加速计划，厦门已有数十家企业成功开启独立站业务，其中部分卖家月均GMV突破百万美元。
Operated by Google's official partner Hugo Cross-border, the center has already helped dozens of Xiamen enterprises launch independent stores during its pilot phase, with some sellers achieving monthly GMV exceeding $1 million.
厦门跨境电商产业优势显著：
- 连续三年进出口额增速超50%
- 2023年同比增长达65%
- 自贸区创新跨境结算等18项便利措施
Xiamen's Competitive Advantages in Cross-border E-commerce:
- Over 50% YOY growth for three consecutive years
- 65% growth in 2023
- 18 innovation measures including cross-border settlement
谷歌数字营销解决方案大中华区总裁汪慧玲强调："厦门完善的产业配套、优越的港口条件和活跃的创新氛围，使其成为谷歌布局跨境电商服务的战略要地。我们将通过技术赋能、人才培育和生态建设三维发力，打造跨境电商出海标杆城市。"
Google's Greater China President of Digital Marketing Solutions noted: "Xiamen's complete industrial chain, superior port conditions and innovative environment make it the ideal location for our cross-border e-commerce initiatives. We will empower the local ecosystem through technology, talent development and infrastructure building."
【SEO优化建议】企业可通过谷歌广告后台开通智能竞价功能，结合转化跟踪数据优化广告投放。建议优先测试"最大化转化价值"智能出价策略，配合再营销广告组提升ROI。
[SEO Tips] Businesses can enable Smart Bidding in Google Ads and optimize campaigns with conversion tracking data. We recommend testing "Maximize Conversion Value" strategy combined with remarketing audiences for better ROI.
