SEO零基础教学：外贸网站优化的14个关键点与谷歌广告推广
优先选择的SEO零基础教学推广软件 | Recommended SEO Beginner Tools
对于刚接触SEO的外贸从业者，推荐使用Google Analytics、SEMrush、Ahrefs等工具进行关键词分析和竞争对手研究。
For SEO beginners in foreign trade, we recommend using tools like Google Analytics, SEMrush, and Ahrefs for keyword analysis and competitor research.
谷歌广告竞价推广怎么做？ | How to Do Google Ads Bidding?
1. 确定目标市场和关键词
2. 设置合理的每日预算
3. 创建高质量的广告文案
4. 优化落地页体验
5. 持续监控和调整广告系列
1. Identify target market and keywords
2. Set reasonable daily budget
3. Create high-quality ad copy
4. Optimize landing page experience
5. Continuously monitor and adjust campaigns
做好外贸网站页面SEO优化所需要注意的14个关键点
14 Key Points for Foreign Trade Website SEO Optimization
1. 页面首段文字关键词优化 | First Paragraph Keyword Optimization
首段文字占比页面内容的权重较高，建议在前100个字中包含核心关键词和长尾词。
The first paragraph carries higher weight in page content. Include core keywords and long-tail keywords within the first 100 words.
2. 原创且充实的内容 | Original and Substantial Content
产品页面至少300字，新闻文章至少500字。丰富的内容有助于覆盖更多长尾关键词。
Product pages should have at least 300 words, news articles at least 500 words. Rich content helps cover more long-tail keywords.
3. Title标题优化 | Title Tag Optimization
建议格式：核心词-特征词-品牌名。可加入营销词汇如"2022"、"Best"等。控制在50-60字符。
Recommended format: Core word-Feature word-Brand name. Add marketing terms like "2022", "Best". Keep within 50-60 characters.
4. Description描述优化 | Meta Description Optimization
作为页面内容总结，要有营销力。控制在155-165字符。
As a summary of page content, it should be compelling. Keep within 155-165 characters.
5. 图片SEO优化 | Image SEO Optimization
最重要的是Alt标签优化，帮助搜索引擎识别图片内容。
The most important is Alt tag optimization to help search engines understand image content.
6. 丰富的多媒体资源 | Rich Multimedia Resources
包含文本、图像、视频等，降低跳出率，提高用户体验。
Include text, images, videos to reduce bounce rate and improve user experience.
7. 内链SEO布局 | Internal Link Structure
通过相关锚文本链接传递权重，提升目标页面排名。
Pass link equity through relevant anchor texts to boost target page rankings.
8. 出站链接优化 | Outbound Link Optimization
链接到高权威相关网站，提升页面专业度。
Link to high-authority relevant sites to enhance page professionalism.
9. URL定制优化 | URL Customization
建议不超过5个单词，保持简洁。
Recommend no more than 5 words, keep it concise.
10. H标签优化 | Heading Tag Optimization
H1标签是页面最重要的标签，每个页面只有一个H1。
H1 tag is the most important, with only one H1 per page.
11. LSI关键词优化 | LSI Keyword Optimization
融入核心关键词的相关同义词，提升相关性。
Include semantically related synonyms to improve relevance.
12. 内容营销 | Content Marketing
满足搜索者需求的内容才能获得好排名。
Content that satisfies searcher intent ranks better.
13. 页面速度提升 | Page Speed Optimization
推荐使用Pingdom工具检测，控制在5秒内。
Recommend Pingdom tool, keep load time under 5 seconds.
14. 响应式设计 | Responsive Design
自动适配不同设备，提升用户体验。
Auto-adapt to different devices to enhance user experience.
