跨境电商创业指南：三步教你如何从零开始
SEO推广有用吗？谁会做谷歌广告推广？这是许多创业者最关心的问题。对于想要进入跨境电商领域的个人创业者来说，掌握正确的起步方法至关重要。
Is SEO promotion useful? Who can do Google Ads promotion? These are the most concerning questions for many entrepreneurs. For individuals who want to enter the cross-border e-commerce field, mastering the right startup method is crucial.
跨境电商主要有两种途径：亚马逊等第三方平台和独立站。前者门槛低、起步快，但规则复杂；后者虽然门槛较高，但发展空间更大。
There are two main approaches to cross-border e-commerce: third-party platforms like Amazon and independent websites. The former has low barriers to entry and quick start-up, but complex rules; the latter has higher thresholds but greater development potential.
第一步：前期调研
Step 1: Preliminary Research
1. 了解平台和独立站的特性差异
2. 进行产品市场调研
3. 研究目标国家法律法规
1. Understand the differences between platforms and independent websites
2. Conduct product market research
3. Study the laws and regulations of target countries
第二步：建站选择
Step 2: Website Building Options
对于资金有限的个人创业者，独立站可能更具优势：
- 无需支付平台佣金
- 可自由掌控客户数据
- 长期品牌建设更有利
For individual entrepreneurs with limited funds, independent websites may be more advantageous:
- No platform commissions
- Full control over customer data
- More conducive to long-term brand building
第三步：引流推广
Step 3: Traffic Acquisition
最有效的跨境引流渠道：
1. Facebook广告
2. Google Ads
3. Instagram营销
特别是短视频平台，流量红利显著。
Most effective cross-border traffic channels:
1. Facebook Ads
2. Google Ads
3. Instagram Marketing
Especially short video platforms with significant traffic dividends.
温馨提示：除了以上三点，还需考虑资金规划和团队建设，但掌握这三个基础步骤能确保方向正确。
Reminder: In addition to the above three points, financial planning and team building also need to be considered, but mastering these three basic steps can ensure the right direction.
