旺季谷歌广告费用飙升？5个实用技巧帮你降低推广成本
旺季谷歌广告费用飙升？5个实用技巧帮你降低推广成本
Google Ads Costs Soaring in Peak Season? 5 Practical Tips to Reduce Your Spending
旺季期间，谷歌广告竞争激烈，几乎所有跨境卖家都在加大广告投入，导致广告成本水涨船高。那么如何在这个关键时期有效控制广告支出呢？
During peak seasons, Google Ads competition intensifies as most cross-border sellers increase their advertising budgets, leading to soaring costs. So how can you effectively control your ad spend during this critical period?
1. 优化广告质量得分 | Optimize Ad Quality Score
谷歌广告质量得分是影响竞价的关键因素。质量得分越高，广告成本越低。主要影响因素包括：
- 预期点击率 (Expected Click-Through Rate)
- 着陆页体验 (Landing Page Experience)
- 广告相关度 (Ad Relevance)
Google Ads Quality Score is a key factor affecting bidding. Higher scores mean lower costs. Main influencing factors include:
- Expected Click-Through Rate
- Landing Page Experience
- Ad Relevance
2. 使用否定关键词 | Utilize Negative Keywords
将不相关的关键词添加到否定关键词清单中，可以提高广告投放精准度，避免浪费预算。
Adding irrelevant keywords to your negative keyword list improves targeting accuracy and prevents budget waste.
3. 选择合适的关键词匹配方式 | Choose the Right Keyword Match Types
旺季推荐使用词组匹配：
- 广泛匹配：流量大但成本高
- 完全匹配：精准但流量有限
- 词组匹配：旺季最佳选择
During peak seasons, phrase match is recommended:
- Broad match: High traffic but costly
- Exact match: Precise but limited traffic
- Phrase match: Best choice for peak seasons
4. 添加广告附加信息 | Add Ad Extensions
免费的附加信息可以增强广告效果，提高转化率。
Free ad extensions can enhance ad performance and improve conversion rates.
5. 设置广告投放时间 | Schedule Your Ads
根据历史数据优化投放时段，可以显著降低无效支出。
Optimizing ad schedules based on historical data can significantly reduce wasteful spending.
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