可信的四川SEO推广与国内谷歌SEO上市公司盘点
东南亚各国主流线上支付方式！独立站卖家出海必备！
Main Online Payment Methods in Southeast Asia! Essential for Independent Sellers Going Global!
东南亚经济的快速增长，互联网普及率的快速提升，使得东南亚线上经济得以快速发展，东南亚成为全球跨境电商市场中，增长速度最快的地区之一。
The rapid economic growth and increasing internet penetration in Southeast Asia have accelerated the development of its online economy, making it one of the fastest-growing regions in the global cross-border e-commerce market.
数据显示，2021年东南亚电子商务规模为1200亿美元，年复合增长率超过60%，预计到2025年，将有望突破2300亿美元。
Data shows that the e-commerce market in Southeast Asia reached $120 billion in 2021, with a compound annual growth rate exceeding 60%. It is projected to surpass $230 billion by 2025.
对于跨境中小卖家来说，东南亚实际上是出海市场的最佳选择之一。东南亚市场潜力无限，同时又因为处于高速增长期，所以竞争实际上并不激烈。
For small and medium-sized cross-border sellers, Southeast Asia is one of the best choices for global expansion. The market has unlimited potential, and competition remains relatively low due to its rapid growth phase.
现金支付
Cash on Delivery (COD)
目前东南亚国家，大部分消费者都对线上支付信任不足，所以他们会更偏爱现金支付。这也是货到付款模式，在东南亚地区如此盛行的原因之一。
Currently, most consumers in Southeast Asian countries have limited trust in online payments, making cash payments their preferred choice. This is why the Cash on Delivery (COD) model is so popular in the region.
本地支付
Local Payment Methods
本地支付实际上就是利用本地银行进行付款，对于消费者而言，本地支付会更加值得信赖。
Local payment methods involve transactions through regional banks, which are more trusted by consumers.
越南：MoMo Wallet和Zalopay是越南消费者常用的支付方式，其中MoMo Wallet是越南最大的移动电子支付品牌，占到市场份额的70%以上，拥有超过2300万名用户。
Vietnam: MoMo Wallet and ZaloPay are popular payment methods among Vietnamese consumers. MoMo Wallet is the largest mobile payment brand in Vietnam, holding over 70% of the market share with more than 23 million users.
马来西亚：马来西亚使用率最高的本地支付品牌，分别是Touch'n Go eWallet、Boost和Grabpay。Touch'n Go目前已然成为马来西亚使用人数最多的电子钱包，拥有超过1500万用户。
Malaysia: The most widely used local payment brands in Malaysia are Touch'n Go eWallet, Boost, and GrabPay. Touch'n Go is currently the most popular e-wallet in Malaysia, with over 15 million users.
泰国：TrueMoney、Rabbit LINE Pay、Dolfin、Airpay是目前泰国市场上最活跃的四个电子钱包。TrueMoney是蚂蚁金服和泰国支付公司Ascend Money共同创立的，所以也被称为“泰国支付宝”，在泰国支付市场中，占到一半以上的市场。
Thailand: TrueMoney, Rabbit LINE Pay, Dolfin, and Airpay are the four most active e-wallets in Thailand. TrueMoney, co-founded by Ant Group and Thailand's Ascend Money, is often referred to as "Thailand's Alipay" and holds over 50% of the payment market share.
印度尼西亚：Gopay、OVO、DOKU、Walipay是印尼主流的电子支付平台。调查显示，Gopay是印尼使用率最高的电子钱包，占受访者的87%。此外还有菲律宾的Gcash、Dragonpay，而新加坡作为东南亚唯一的发达国家，其信用卡支付率高达68%。
Indonesia: GoPay, OVO, DOKU, and Walipay are the mainstream e-payment platforms in Indonesia. Surveys show that GoPay is the most widely used e-wallet, accounting for 87% of respondents. Other notable platforms include GCash and DragonPay in the Philippines, while Singapore, as the only developed country in the region, has a credit card payment rate of 68%.
对接本地支付，能够帮助卖家有效提升付款率。我们对比国内部分建站公司，一大优势在于我们不仅对接了PayPal、信用卡等主流支付方式，同时为了满足针对不同市场的卖家需求，我们还对接了特定地区的本地支付方式，能够帮助卖家更好地匹配目标消费者的支付习惯。
Integrating local payment methods can significantly improve payment conversion rates. Compared to some domestic website-building companies, our major advantage lies in supporting not only mainstream payment methods like PayPal and credit cards but also region-specific local payment options to better align with the payment preferences of target consumers.
先享后付
Buy Now, Pay Later (BNPL)
先享后付，近几年在东南亚地区也变得越来越受欢迎，因为同样是先拿到商品，所以能够很好地解决线上购物信任不足的问题。因此如果卖家开通了先享后付，对成交率的提升还是非常有帮助的。
Buy Now, Pay Later (BNPL) has gained increasing popularity in Southeast Asia in recent years. Since consumers receive products before paying, it effectively addresses trust issues in online shopping. Enabling BNPL can significantly boost conversion rates for sellers.
虽然开拓东南亚市场，远没有开拓欧美市场来的那么便捷，但市场机会确实是可遇而不可求的。当然前期教育成本也比较高，所以卖家还是要依据自身的情况来做出选择。
Although expanding into the Southeast Asian market is less straightforward than entering European or American markets, the opportunities are rare and valuable. However, the initial education costs can be high, so sellers should make decisions based on their specific circumstances.
