2014年中国LED产品出口泰国市场深度分析
2014年中国LED产品出口泰国市场深度分析
In-depth Analysis of China's LED Product Export to Thailand in 2014
随着技术水平的迅速提高和产品价格的持续下降，全球照明产业已进入LED照明主导的新时代。东南亚作为我国LED出口的重要新兴市场，其地位仅次于欧美日等传统市场。
With rapid technological advancement and continuous price reduction, the global lighting industry has entered a new era dominated by LED lighting. Southeast Asia has become an important emerging export market for China's LED products, second only to traditional markets like Europe and America.
一、市场概况 | Market Overview
2014年我国对东南亚10国出口LED照明产品近6亿美元，同比增长121%。其中泰国市场增长较快，规模达6000万美元以上。
In 2014, China's LED lighting product exports to 10 Southeast Asian countries reached nearly $600 million, a year-on-year increase of 121%. The Thai market showed particularly rapid growth, exceeding $60 million.
二、出口趋势 | Export Trends
2012-2014年泰国出口额高速增长：
2012年：1065万美元(+212.4%)
2013年：4014万美元(+277%)
2014年：7048万美元(2011年的14倍)
Rapid export growth to Thailand 2012-2014:
2012: $10.65 million (+212.4%)
2013: $40.14 million (+277%)
2014: $70.48 million (14 times 2011 level)
三、产品结构 | Product Structure
2014年出口泰国产品中：
• 管灯、球泡灯等光源类产品占81%
• 防爆灯(+1319%)和水族灯(+1233%)增速最快
2014 export product mix:
• Tube lights, bulbs and other light source products accounted for 81%
• Explosion-proof lights (+1319%) and aquarium lights (+1233%) showed fastest growth
四、市场机遇 | Market Opportunities
在"一带一路"战略推动下，预计2015年泰国LED照明市场将增长7%，产值突破38.3亿泰铢，户外照明渗透率有望达50%。
Driven by the "Belt and Road" initiative, Thailand's LED lighting market is expected to grow by 7% in 2015, with output value exceeding 3.83 billion THB and outdoor lighting penetration potentially reaching 50%.
五、竞争格局 | Competitive Landscape
2014年812家企业出口泰国，其中：
• 新进入企业658家
• 前30名企业占42.9%份额
• 飞利浦以912万美元居品牌首位
In 2014, 812 Chinese companies exported to Thailand:
• 658 new entrants
• Top 30 companies held 42.9% market share
• Philips ranked first with $9.12 million
结论：泰国LED市场潜力巨大，是中国企业拓展东南亚的黄金市场。
Conclusion: Thailand's LED market has huge potential and is a golden market for Chinese companies to expand in Southeast Asia.
