如何通过解决三大核心问题提升外贸SEO推广效果
如何通过解决三大核心问题提升外贸SEO推广效果
How to Improve Foreign Trade SEO Promotion by Solving Three Core Issues
在之前的文章中，我们曾简要提到过这三个核心问题，但发现很多外贸从业者并未真正理解其重要性。这三个问题是销售工作的基础，也是外贸推广的核心。本文将深入分析这三个问题，并提供可操作的解决方案。
In previous articles, we briefly mentioned these three core issues, but found many foreign trade practitioners didn't fully understand their importance. These questions form the foundation of sales work and are the core of foreign trade promotion. This article will analyze these three issues in depth and provide actionable solutions.
1. 什么人在买？/ Who is buying?
经常有人问："JAC老师，我想发开发信，应该在谷歌搜索什么词？" 问这个问题的人，往往没有真正理解"什么人在买"这个核心问题。
People often ask: "Teacher JAC, I want to send development letters, what keywords should I search on Google?" Those who ask this question usually don't truly understand the core issue of "who is buying".
解决方案： 列出所有可能的买家，要具体到每一个产品类别。例如某种面料，不仅要列出"衣服工厂"，还要细分到泳衣、内衣、登山服等具体用途。
Solution: List all potential buyers, specifying each product category. For example, for a certain fabric, don't just list "clothing factories", but break it down to specific uses like swimwear, underwear, mountaineering clothing, etc.
2. 为什么会买？/ Why do they buy?
同一个产品可能有不同用途，不同用途对产品的要求也不同。例如某种化工产品，用作发泡剂、兽药或炸药时，对颗粒均匀度、纯度等要求各不相同。
The same product may have different uses, and different uses have different requirements for the product. For example, a certain chemical product used as a foaming agent, veterinary drug or explosive has different requirements for particle uniformity, purity, etc.
解决方案： 针对第一个问题列出的每个用途，详细列出具体的产品要求细节。
Solution: For each use listed in the first question, detail the specific product requirements.
3. 为什么一定找我们买？/ Why must they buy from us?
在信息泛滥的今天，客户能轻易找到大量供应商。我们要获胜，必须有自己的优势。
In today's information overload, customers can easily find a large number of suppliers. To win, we must have our own advantages.
五个关键因素：
Five key factors:
- 产品质量和服务水平 / Product quality and service level
- 沟通成本 / Communication cost
- 授信 / Credit
- 感情因素 / Emotional factors
- 可能存在的私利 / Possible private interests
外贸三件大事：
Three major things in foreign trade:
- 产品知识学习与梳理 / Product knowledge learning and organization
- 客户背景调查及分析 / Customer background investigation and analysis
- 模拟训练巩固与提升 / Simulation training consolidation and improvement
通过解决这三个核心问题，你的外贸推广效果将得到显著提升。记住：专业、职业、商业是外贸成功的三大支柱。
By solving these three core issues, your foreign trade promotion effect will be significantly improved. Remember: professionalism, occupation, and commerce are the three pillars of foreign trade success.
