外贸企业必看：从Google广告到OKR绩效管理的完整学习指南

外贸企业必看：从Google广告到OKR绩效管理的完整学习指南

Complete Learning Guide for Foreign Trade Enterprises: From Google Ads to OKR Performance Management

为什么Google会推广告？外贸企业必须了解的营销逻辑

Why Does Google Push Ads? Marketing Logic Every Foreign Trade Enterprise Should Know

对于刚进入外贸领域的企业来说，Google广告是最快速有效的获客渠道。Google作为全球最大的搜索引擎，其广告系统基于：

For enterprises just entering the foreign trade field, Google Ads is the fastest and most effective customer acquisition channel. As the world's largest search engine, Google's advertising system is based on:

• 精准的用户画像和搜索意图分析 | Precise user profiling and search intent analysis
• 实时的竞价排名机制 | Real-time bidding ranking mechanism
• 多维度的效果追踪系统 | Multi-dimensional performance tracking system

向Google学习绩效管理：OKR工作法深度解析

Learning Performance Management from Google: In-depth Analysis of OKR Methodology

Google的OKR（目标与关键成果）管理方法是其持续创新的核心动力。本次培训将深入讲解：

Google's OKR (Objectives and Key Results) management method is the core driving force behind its continuous innovation. This training will provide in-depth explanations on:

• 如何设定具有挑战性的目标 | How to set challenging objectives
• 关键成果的量化评估方法 | Quantitative evaluation methods for key results
• OKR与KPI的本质区别 | The fundamental differences between OKR and KPI

课程详情 | Course Details

时间：2016年4月9-10日 | Date: April 9-10, 2016

地点：北京邮电大学经管楼304 | Venue: Room 304, Economics and Management Building, BUPT

费用：2980元 | Fee: 2980 RMB

课程安排 | Schedule

4月9日（周六）：Intel iMBO目标管理 | April 9 (Sat): Intel iMBO Objective Management

4月10日（周日）：Google OKR绩效管理 | April 10 (Sun): Google OKR Performance Management

师资力量 | Faculty

沈岭：前英特尔人力资源专家，8年Intel大学运营经验 | Shen Ling: Former Intel HR expert with 8 years of Intel University operation experience

李东朔：Google杰出经理人奖获得者，8年Google工作经验 | Li Dongshuo: Google GMA award winner with 8 years of Google experience

报名方式 | Registration

短信：13120041370 | SMS: 13120041370

邮箱：[email protected] | Email: [email protected]

电话：010-62281370 | Tel: 010-62281370

推荐人：杨学成教授（北邮经管学院副院长） | Recommended by: Prof. Yang Xuecheng (Associate Dean of BUPT School of Economics and Management)