掌握谷歌SEO工具与推广策略:79个营销必备名词与外贸平台全解析
网络营销基础名词解析 | Basic Digital Marketing Terms 接码平台 | SMS Verification Platform 接收短信验证码的网站,用于批量注册账号 | Websites for receiving SMS verification codes, used for bulk account registration IP地址 | IP Address 设备的虚拟位置标识 | Virtual location identifier for devices VPS | Virtual Private Server 可更换IP的云端电脑租赁服务 | Cloud-based computer rental service with IP switching capability 营销软件术语 | Marketing Software Terms 模拟器 | Emulator 电脑上模拟手机环境的软件 | Software that simulates mobile environment on computers SEO/SEM | Search Engine Optimization/Marketing SEO是自然排名优化,SEM是付费广告投放 | SEO for organic ranking, SEM for paid ads 网站建设核心要素 | Website Construction Essentials 域名 | Domain 网站的门牌地址(如www.example.com)| Website address (e.g. www.example.com) 服务器 | Server 存放网站数据的云端主机 | Cloud host for storing website data 广告计费模式 | Advertising Pricing Models CPC | Cost Per Click 按点击付费(如百度竞价)| Pay per click (e.g. Baidu Ads) CPS | Cost Per Sale 按销售分成(如淘宝客)| Commission based on sales (e.g. Taobao Alliance) 自媒体平台对比 | Self-Media Platform Comparison 头条号 | Toutiao 流量最大,爆文收益高 | Largest traffic, high viral content revenue 百家号 | Baijiahao 百度优先收录,SEO效果好 | Baidu priority indexing, good for SEO 营销策略解析 | Marketing Strategies 病毒营销 | Viral Marketing 通过社交裂变快速传播 | Rapid spread through social sharing 饥饿营销 | Scarcity Marketing 制造稀缺感促进转化 | Creating scarcity to boost conversion 关键数据指标 | Key Metrics UV/PV | Unique Visitors/Page Views 访客数与页面浏览量 | Visitor count and page views ROI | Return on Investment 投资回报率(如100元广告带来500元销售额)| Return on ad spend (e.g. ¥100 ad brings ¥500 sales)