中国企业出海新机遇：TikTok电商30%利润率与全球化2.0战略
长江商学院最新研究显示，在全球经济格局剧变的背景下，中国企业正迎来"国际化2.0"时代。这一阶段的核心特征是：向上走（发展高科技、高效能、高质量的新质生产力）和向外走（开拓新兴市场）。
According to the latest research from CKGSB, Chinese enterprises are entering the era of "Globalization 2.0" amid dramatic changes in the global economic landscape. The core features of this stage are: moving upward (developing new quality productive forces with high-tech, high-efficiency and high-quality) and moving outward (exploring emerging markets).
在2024年3月29日举办的"全球独角兽项目"公开课上，长江商学院副院长陶志刚教授指出："中国企业需要通过重构供应链甚至完全实现当地生产来服务欧美市场，同时积极开拓发展中国家市场。"
At the "Global Unicorn Program" open class held on March 29, 2024, Professor Tao Zhigang, Deputy Dean of CKGSB, pointed out: "Chinese companies need to serve European and American markets by restructuring supply chains or even achieving complete local production, while actively exploring developing country markets."
TikTok电商成为出海新蓝海：欧陆集团创始人孙丹分享的数据显示，TikTok美国区日活用户达1.17亿，但开橱窗卖货的商家不足30万，还有20倍增长空间。更值得注意的是，TikTok电商利润率高达30%，远高于国内抖音电商8%的水平。
TikTok e-commerce becomes new blue ocean: Data shared by Sun Dan, founder of Oulu Group, shows that TikTok's daily active users in the US reach 117 million, but there are less than 300,000 merchants opening stores, leaving 20 times growth potential. More notably, TikTok e-commerce profit margin is as high as 30%, far exceeding Douyin's 8% in China.
创蓝云智创始人唐小波强调了国际化人才的关键作用："如何把握全球化培养人才、赋能全球用工的先机，将是企业占领海外市场的制胜因素。"
Tang Xiaobo, founder of Chuanglan Yunzhi, emphasized the key role of international talents: "How to seize the opportunity in global talent cultivation and empowering global employment will be the winning factor for companies to occupy overseas markets."
SEO优化建议：对于想要通过TikTok出海的企业，建议重点关注本地化内容运营、KOL合作和精准广告投放。同时，建立本地化团队和供应链体系将成为长期竞争力的关键。
SEO optimization suggestions: For companies wanting to go global through TikTok, it's recommended to focus on localized content operation, KOL collaboration and precise ad placement. Meanwhile, establishing localized teams and supply chain systems will become key to long-term competitiveness.
