纵横通信整合TikTok全球KOL资源 为中国品牌出海搭建高效通道
金融界5月29日消息 - 纵横通信(603602.SH)在投资者互动平台回应TikTok业务布局时表示，公司正通过整合TikTok全球优质KOL（关键意见领袖）与KOC（关键意见消费者）资源，为海外本土及跨境卖家提供全方位赋能。
Financial World May 29 News - Zongheng Communications (603602.SH) stated in response to investor inquiries about its TikTok business layout that the company is integrating global high-quality KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) resources on TikTok to provide comprehensive empowerment for both local overseas and cross-border sellers.
公司表示："我们为海外商家打造了兼具广度与深度的达人平台，为中国品牌出海构建了高效的直通专线。TikTok是我们内容电商成功的全球放大器。"
The company stated: "We have created an influencer platform with both breadth and depth for overseas merchants, and built an efficient direct channel for Chinese brands going global. TikTok serves as a global amplifier for our successful content e-commerce."
针对TikTok商家面临的平台适应难题，纵横通信组建了国际化跨境运营团队，通过市场分析、平台解读、经验分享和资源匹配，为商家提供简单合理的解决方案，同时为全球KOL创造更多商业机会，实现品牌、平台和达人的三赢局面。
To address the platform adaptation challenges faced by TikTok merchants, Zongheng Communications has established an international cross-border operations team. Through market analysis, platform interpretation, experience sharing, and resource matching, the company provides simple and reasonable solutions for merchants while creating more business opportunities for global KOLs, achieving a win-win-win situation for brands, platforms, and influencers.
业内人士分析，随着TikTok全球影响力的持续扩大，纵横通信这类专业KOL资源整合服务商将在中国品牌出海过程中扮演越来越重要的角色。
Industry analysts suggest that as TikTok's global influence continues to expand, professional KOL resource integration service providers like Zongheng Communications will play an increasingly important role in the process of Chinese brands going global.
