亚马逊爆仓危机：如何避开"死亡仓库"并恢复Listing权重
亚马逊爆仓危机：如何避开"死亡仓库"并恢复Listing权重
Amazon Warehouse Crisis: How to Avoid "Death Warehouses" and Restore Listing Rankings
近期亚马逊仓库爆仓问题已成为卖家最头疼的挑战。从6月开始，众多卖家抱怨仓库排仓难、上架慢、SKU数量对不上、断货等问题。即便到了7月，这些问题仍是卖家们的"痛点"。
The recent Amazon warehouse congestion has become the most challenging issue for sellers. Since June, many sellers have complained about difficulties in warehouse scheduling, slow shelving, SKU quantity discrepancies, and stockouts. Even in July, these problems remain "pain points" for sellers.
爆仓原因分析 | Analysis of Warehouse Congestion Causes
由于海外网购需求上涨，卖家不断加大补货力度，导致货量激增且呈现卖家聚集的情况。目前亚马逊美国ONT8、Clt2、FTW1等热门仓库，以及日本关西和欧洲部分仓库爆仓仍在继续。
Due to the increase in overseas online shopping demand, sellers have continuously increased replenishment efforts, leading to a surge in cargo volume and seller concentration. Currently, popular warehouses such as Amazon US ONT8, Clt2, FTW1, as well as some warehouses in Kansai, Japan and Europe, are still experiencing congestion.
如何避开"死亡仓库" | How to Avoid "Death Warehouses"
亚马逊观察员不求人提出了几个实用建议：
Amazon observer Buqiuren offered several practical suggestions:
- 修改发货地址：尝试将发货地址改为与目标仓库较近的地址
- Change shipping address: Try changing the shipping address to one closer to the target warehouse
- 删除重建货件：但需注意不要频繁操作以免影响绩效
- Delete and recreate shipments: But be careful not to do it too frequently to avoid affecting performance
- 发大货件冷门仓库：新品可尝试填写大货件尺寸
- Ship to less popular large warehouses: New products can try filling in large shipment sizes
- 选择第三方海外仓：等FBA仓库恢复后再调货
- Choose third-party overseas warehouses: Wait for FBA warehouses to recover before transferring goods
断货后恢复Listing权重 | Restoring Listing Weight After Stockouts
雨果网观察员天石分享了恢复Listing销量的策略：
Hugo Network observer Tianshi shared strategies for restoring listing sales:
- 站外推广：寻找适合产品的网红、Deal网站做推广
- Off-site promotion: Find suitable influencers and deal sites for promotion
- PPC广告：增加广告预算和关键词出价
- PPC advertising: Increase ad budget and keyword bids
- 搜索流量优化：分析并优化降权严重的关键词
- Search traffic optimization: Analyze and optimize severely downgraded keywords
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