跨境电商新手选品指南：2024年Falabella平台拉美市场机遇

跨境电商新手选品指南：2024年Falabella平台拉美市场机遇

Cross-border E-commerce Product Selection Guide: 2024 Market Opportunities on Falabella Platform

2023年拉美电商市场概况 | Overview of Latin American E-commerce Market in 2023

根据支付和商业市场情报（PCMI）报告显示，拉美电商市场2023年交易额预计突破7000亿美元。虽然增速较2021-2022年的35%有所放缓，但2023-2026年仍将保持21%的年增长率。

According to PCMI reports, Latin America's e-commerce market is expected to exceed $700 billion in transaction volume in 2023. Although the growth rate has slowed compared to the 35% in 2021-2022, it will still maintain a 21% annual growth rate from 2023 to 2026.

Falabella平台2023年重大升级 | Major Upgrades of Falabella Platform in 2023

1. 物流配送升级：投资400万美元建设自动化仓库，订单处理效率提升4倍
1. Logistics Upgrade: $4 million investment in automated warehouses, improving order processing efficiency by 4 times

2. 数字服务获奖：荣获"2023年美洲技术战略影响力奖"
2. Digital Service Award: Won the "2023 Americas Technology Strategy Impact Award"

3. 跨境招商成果：华为、小米等知名品牌入驻
3. Cross-border Recruitment: Well-known brands like Huawei and Xiaomi joined

2024年招商政策 | 2024 Recruitment Policy

2024年Falabella将向中国卖家开放智利和秘鲁两大市场：
In 2024, Falabella will open Chile and Peru markets to Chinese sellers:

• 智利电商市场规模预计2024年达354亿美元
• Chile's e-commerce market is expected to reach $35.4 billion by 2024

• 秘鲁电商销售额预计2025年达183亿美元
• Peru's e-commerce sales are expected to reach $18.3 billion by 2025

谷歌竞价推广建议 | Google Ads Recommendations

1. 使用西班牙语关键词定位拉美市场
1. Use Spanish keywords to target Latin American markets

2. 关注移动端优化（拉美移动电商渗透率66%）
2. Focus on mobile optimization (66% mobile e-commerce penetration in Latin America)

3. 利用购物广告展示热销产品
3. Utilize Shopping Ads to showcase best-selling products

新手选品策略 | Product Selection Strategies for Beginners

• 优先选择轻小件降低物流成本
• Prioritize lightweight items to reduce logistics costs

• 关注福建产业带的鞋服类产品
• Focus on Fujian industrial belt for footwear and apparel

• 考虑本土化履约（SOF模式）提升配送效率
• Consider localized fulfillment (SOF model) to improve delivery efficiency