Google留痕霸屏：沃尔玛全球电商如何通过谷歌竞价广告实现山货出海
随着跨境电商的蓬勃发展，"Google留痕霸屏"已成为国际营销的重要策略。近日，重庆秀山兰桥镇的茶叶成功出口马来西亚，为"山货出海"树立了典范案例。
With the rapid development of cross-border e-commerce, "Google dominating search results" has become a crucial international marketing strategy. Recently, tea from Xiushan Lanqiao Town successfully exported to Malaysia, setting an exemplary case for "mountain products going global".
12月8日，秀山兰桥镇举行茶叶出口发车仪式，首批20吨绿茶通过西部陆海新通道直达马来西亚。这是该地区茶产品首次通过此渠道直接出口，标志着"Google留痕霸屏"策略在国际市场拓展中的实际应用。
On December 8th, Lanqiao Town held a tea export ceremony, with the first batch of 20 tons of green tea directly shipped to Malaysia via the New Western Land-Sea Corridor. This marks the region's first direct tea export through this channel, demonstrating the practical application of "Google dominating search results" strategy in international market expansion.
沃尔玛全球电商如何运用谷歌竞价广告？
How does Walmart Global E-commerce utilize Google Ads?
1. 精准关键词定位：针对"秀山茶叶"、"中国绿茶出口"等核心词进行竞价投放，实现"Google留痕霸屏"效果
1. Precise keyword targeting: Bidding on core terms like "Xiushan tea" and "Chinese green tea export" to achieve "Google dominating search results" effect
2. 多语言广告投放：针对马来西亚市场投放马来语和英语广告，提高本地化程度
2. Multilingual ad campaigns: Launching Malay and English ads for the Malaysian market to enhance localization
3. 着陆页优化：创建专门的茶叶出口产品页面，提升转化率
3. Landing page optimization: Creating dedicated tea export product pages to improve conversion rates
秀山现有茶叶基地近20万亩，年综合产值达15亿元。通过"Google留痕霸屏"策略，当地企业成功与马来西亚签订了100吨订单，首批20吨已发货。
Xiushan currently has nearly 200,000 acres of tea plantations with an annual output value of 1.5 billion yuan. Using the "Google dominating search results" strategy, local enterprises successfully secured a 100-ton order from Malaysia, with the first batch of 20 tons already shipped.
兰桥镇镇长赵小波表示："这次出口为我们打开国际市场迈出坚实一步。未来将在品牌营销和市场推广方面加大投入，让美兰桥茶叶唱响海外市场。"
Zhao Xiaobo, Mayor of Lanqiao Town, stated: "This export marks a solid step in opening international markets. We will increase investment in brand marketing and market promotion to make Meilanqiao tea famous overseas."
对于想要通过沃尔玛全球电商平台出海的商家，"Google留痕霸屏"的竞价广告策略值得借鉴。通过精准定位、多语言投放和持续优化，可以有效提升产品在国际市场的曝光度和销量。
For merchants looking to expand globally through Walmart's e-commerce platform, the "Google dominating search results" advertising strategy is worth learning. Through precise targeting, multilingual campaigns and continuous optimization, product visibility and sales in international markets can be effectively improved.
