深圳家电前三季度出口增长7% 创新产品畅销欧美市场
读创/深圳商报记者 董芳芳 通讯员 汪绍文 林静怡
近期，创维集团新推出的高端液晶电视系列"METZ"品牌在欧盟市场广受好评，出口数量持续走高。不仅是彩电，深圳生产的吸尘器、电扇、咖啡机、电热理发器具等家用电器，在国际市场广受青睐。
Recently, Skyworth Group's newly launched high-end LCD TV series "METZ" has been well received in the EU market, with export volumes continuing to rise. Not only color TVs, but also home appliances such as vacuum cleaners, electric fans, coffee machines, and electric hair styling tools produced in Shenzhen are highly sought after in the international market.
据深圳海关统计，2020年前三季度，深圳市出口家用电器296.1亿元人民币，同比增长7%；9月份当月出口48.3亿元，增长28.2%。
According to statistics from Shenzhen Customs, in the first three quarters of 2020, Shenzhen exported home appliances worth 29.61 billion yuan, a year-on-year increase of 7%; exports in September alone reached 4.83 billion yuan, an increase of 28.2%.
深圳家电畅销欧美
Shenzhen Home Appliances Popular in Europe and America
"土生土长"的深圳创维集团，家电产品主要销往欧盟国家，种类包括彩电、冰箱、洗衣机、空调、数字机顶盒、厨房电器等等，九大制造中心遍布全球。据创维集团关务总监郭女士介绍，"创维彩电今年1-9月份出口同比增长30%，目前公司生产能力已经完全恢复到疫情前的水平。"
The homegrown Shenzhen-based Skyworth Group mainly exports home appliances to EU countries, including color TVs, refrigerators, washing machines, air conditioners, digital set-top boxes, and kitchen appliances, with nine manufacturing centers worldwide. According to Ms. Guo, Skyworth's customs director, "Skyworth's color TV exports from January to September increased by 30% year-on-year, and the company's production capacity has fully recovered to pre-pandemic levels."
创新家电产品抢占世界市场
Innovative Home Appliances Capture Global Market
奋达科技作为国内外主流音箱品牌的核心供应商，所生产的智能音箱能够实时接收语音指令，实现智能家居控制、语音购物、音频音乐播放等功能，带来优质的人机交互新体验。今年以来，奋达科技投入15条生产线来生产电声产品，拉动就业1500余人，化疫情危机为发展之机。1-10月，深圳海关监管保障奋达科技出口智能音箱约7个亿，同比增长90%。
Fenda Technology, a core supplier to mainstream speaker brands domestically and internationally, produces smart speakers capable of real-time voice commands, enabling smart home control, voice shopping, and audio playback, delivering an excellent human-machine interaction experience. Since the beginning of this year, Fenda Technology has invested in 15 production lines for electro-acoustic products, creating over 1,500 jobs and turning the pandemic crisis into a development opportunity. From January to October, Shenzhen Customs supervised and facilitated Fenda Technology's export of smart speakers worth approximately 700 million yuan, a 90% year-on-year increase.
双线布局保障家电产业链
Dual-Market Strategy Ensures Home Appliance Supply Chain
航嘉驰源公司是一家总部位于深圳的高新技术企业，在PC电源、电力系统研发、制造等领域享有盛誉，也是惠普、戴尔、中兴、大疆、海尔等国内外知名企业的"金牌供应商"，航嘉PC电源品牌市场占有率已连续15年保持业内领先，电源产品出货量处于世界前列。
Huntkey is a high-tech enterprise headquartered in Shenzhen, renowned in PC power supplies, power system R&D, and manufacturing. It is also a "gold supplier" to well-known domestic and international companies such as HP, Dell, ZTE, DJI, and Haier. Huntkey's PC power supply brand has maintained industry leadership for 15 consecutive years, with power product shipments ranking among the world's top.
根据公司经理陈怡珍介绍，新冠疫情爆发后，公司业绩一度出现较大幅度下滑，对此公司果断调整生产经营策略，国内国际市场双线布局，自5月开始公司业绩逐渐回升。1-10月，公司营收超过24亿元，同比去年实现了超过3%的正增长。
According to company manager Chen Yizhen, after the COVID-19 outbreak, the company's performance initially declined significantly. In response, the company decisively adjusted its production and operation strategy, adopting a dual-market approach for domestic and international markets. Since May, the company's performance has gradually recovered. From January to October, the company's revenue exceeded 2.4 billion yuan, achieving a positive growth of over 3% compared to the previous year.
