番禺文化出口额突破43亿美元 打造全球文化贸易新高地
番禺文化出口额突破43亿美元 打造全球文化贸易新高地
Panyu's Cultural Exports Exceed $4.3 Billion, Forging New Global Trade Hub
北京2022年冬奥会上，番禺制造的灯光音响惊艳世界，向全球展示了"粤音"魅力。作为岭南文化发源地，番禺正通过国家文化出口基地建设，将文化贸易打造为区域经济新引擎。
At the Beijing 2022 Winter Olympics, Panyu-made lighting and audio equipment dazzled the world, showcasing the charm of Cantonese culture. As the birthplace of Lingnan culture, Panyu is transforming cultural trade into a new economic engine through its National Cultural Export Base.
文化出口辐射150国 三大产业领跑全球
Cultural Exports Reach 150 Countries with Three Leading Industries
2021年番禺文化进出口额达43.75亿美元，产品覆盖150多个国家和地区。其中：
In 2021, Panyu's cultural import-export volume reached $4.375 billion, with products reaching over 150 countries and regions. Key sectors include:
1. 灯光音响产业：占全国50%市场份额，浩洋灯光等企业产品出口全球，2021年进出口额50亿元。
1. Lighting & Audio: Holding 50% domestic market share, companies like Haoyang Electronics export worldwide, with 2021 trade volume hitting 5 billion yuan.
2. 珠宝产业：全球30%市场份额，集聚谢瑞麟等国际品牌，2021年进出口465.8亿元，同比增长65%。
2. Jewelry: Accounting for 30% global market share with brands like TSL, achieving 46.58 billion yuan trade volume in 2021, up 65% YoY.
3. 动漫游戏产业：占全球20%市场份额，华立科技等1000余家企业年产3700多种机型。
3. Animation & Gaming: Holding 20% global market share with 1,000+ companies like Wahlap producing 3,700+ game models annually.
数字文化新势力 直播平台全球领先
Digital Culture Powerhouses Lead Global Live Streaming
番禺数字文化企业表现亮眼：
Panyu's digital culture enterprises show outstanding performance:
• 虎牙直播：游戏直播市场份额全球第二
• Huya Live: World's second largest game streaming platform
• YY直播：覆盖150国，全球用户3.5亿
• YY Live: Reaching 150 countries with 350 million users
2023年目标：文化企业320家 出口50亿美元
2023 Goals: 320 Cultural Enterprises, $5 Billion Exports
番禺区副区长夏坚表示，将通过三大举措推动发展：
Deputy District Chief Xia Jian outlined three key initiatives:
政策扶持：出台文化产业专项政策，支持企业参加国际展会
Policy Support: Introducing cultural industry policies and supporting international exhibition participation
主体培育：在珠宝设计、动漫游戏等领域培育国际竞争力企业
Enterprise Cultivation: Developing globally competitive companies in jewelry design and animation
模式创新：建设珠宝工业互联网平台，推动服务贸易发展
Model Innovation: Building jewelry industrial internet platforms to boost service trade
到2023年，力争实现：
By 2023, key targets include:
• 文化产业增加值330亿元（年均增长6%）
• 33 billion yuan cultural industry value-added (6% annual growth)
• 文化出口企业320家
• 320 cultural export enterprises
• 文化进出口50亿美元
• $5 billion cultural import-export volume