如何选择外贸工作：工厂VS外贸公司 | 谷歌竞价推广指南
国际客户如何开通谷歌竞价推广？
How to set up Google Ads for international clients?
要开通谷歌竞价推广，国际客户需要：1) 注册Google Ads账户 2) 设置付款方式（支持国际信用卡）3) 选择目标市场语言 4) 创建针对性广告系列。建议使用英文界面操作，并设置合理的每日预算。
To set up Google Ads, international clients need to: 1) Register a Google Ads account 2) Set up payment method (supports international credit cards) 3) Select target market languages 4) Create targeted ad campaigns. It's recommended to use the English interface and set reasonable daily budgets.
外贸跟单：选择公司还是工厂？
Foreign trade follow-up: Company or factory?
在工厂工作主要接触生产车间，而在外贸公司则更多与工厂负责人打交道。两者各有利弊，建议从以下方面权衡：
Working in a factory involves more contact with production workshops, while in a trading company you'll interact more with factory managers. Both have pros and cons. Consider these factors:
职业发展关键考量因素
Key career development considerations
- 新人培养体系 - 公司是否有系统的培训计划
- New employee training - Does the company have systematic training programs
- 工作平台 - 提供的软件和硬件设施（决定3-5年后的发展）
- Work platform - Provided software and hardware (determines development in 3-5 years)
- 公司发展历史 - 成立年限、年出口额及增长趋势
- Company history - Years established, annual export volume and growth trends
通过比较这些因素，你可以识别出：高速成长型公司、摸索前进型公司和市场饱和型公司。建议新人选择发展中的公司，避免在摸索型公司浪费青春。
By comparing these factors, you can identify: rapidly growing companies, exploring companies, and saturated companies. It's recommended for newcomers to choose developing companies to avoid wasting time in exploring companies.
