十年跨境电商经验：从10万借款到年营收3亿的创业之路
在跨境电商行业，成功往往属于那些敢于创新、坚持长期主义的创业者。厦门分形科技总经理孙蒙就是这样一个典型案例。2011年从厦门大学软件工程专业毕业后，他敏锐地抓住了跨境电商的机遇，从前老板那里借来10万元启动资金，与学弟学妹共同创业。如今，公司年销售额已突破3亿元，成为户外运动类目的领先品牌。
In the cross-border e-commerce industry, success often belongs to entrepreneurs who dare to innovate and adhere to long-termism.Sun Meng, general manager of Xiamen Fractal Technology, is a typical case. After graduating from Xiamen University with a degree in software engineering in 2011, he keenly seized the opportunity of cross-border e-commerce, borrowed 100,000 yuan in start-up capital from his former boss, and started a business with his schoolmates. Today, the company's annual sales have exceeded 300 million yuan, becoming a leading brand in outdoor sports categories.
创业初期的关键决策
Key Decisions in the Early Stage of Entrepreneurship
孙蒙分享了创业初期的关键决策："我们选择了相对生命周期更长的运动户外类目，这是基于福建制造业优势的战略选择。从户外延伸到庭院，再到家居，如今我们已经创建了4-5个以生活方式为主的品牌集合。"
Sun Meng shared the key decisions in the early stage of entrepreneurship: "We chose the outdoor sports category with a relatively long life cycle, which was a strategic choice based on the advantages of Fujian's manufacturing industry. From outdoor to courtyard, and then to home, we have now created 4-5 brand collections mainly focused on lifestyle."
从失败中学习
Learning from Failures
创业路上并非一帆风顺。孙蒙坦言："我们曾经因为对市场的错误预判，导致产品滞销，耗时3年才清完库存，亏损了几百万。这个教训让我们明白，做品牌出海一定要务实，不能直接复制大品牌的做法。"
The entrepreneurial journey was not smooth sailing. Sun Meng admitted: "We once misjudged the market, resulting in unsalable products. It took us 3 years to clear the inventory, with a loss of several million yuan. This lesson taught us that going global with brands must be pragmatic and cannot directly copy the practices of big brands."
独特的精品化运营模式
Unique Premium Operation Model
分形科技的成功得益于其独特的精品化运营模式。孙蒙解释道："我们专注于如何识别和诞生出好产品，研究什么样的产品能被消费者更好接受，能获得更好的流量位置。这套模式形成后，我们几乎能做到每年60%-100%的增长。"
The success of Fractal Technology benefits from its unique premium operation model. Sun Meng explained: "We focus on how to identify and create good products, studying what kind of products can be better accepted by consumers and obtain better traffic positions. After this model was formed, we were able to achieve 60%-100% growth almost every year."
品牌建设的务实之道
The Pragmatic Way of Brand Building
在品牌建设方面，孙蒙强调务实："我们不会像大品牌那样做高端宣传片，而是通过消费者认可的产品精益求精，持续积累核心用户。复购、历史客户、私域是品牌出海最具有价值的三大因素。"
In terms of brand building, Sun Meng emphasized pragmatism: "We don't make high-end promotional videos like big brands, but continuously improve products recognized by consumers and accumulate core users. Repurchase, historical customers, and private domain are the three most valuable factors for brands going global."
2024年战略布局
2024 Strategic Layout
对于2024年的规划，孙蒙表示："我们将遵循长周期内卷的趋势，在小周期上不断拓宽空间，加快产品更新速度。预计公司增速仍将保持50%以上，同时更关注利润确保现金流。"
Regarding the plan for 2024, Sun Meng said: "We will follow the trend of long-cycle involution, continuously expand space in small cycles, and accelerate product updates. It is expected that the company's growth rate will still maintain more than 50%, while paying more attention to profits to ensure cash flow."
孙蒙的创业故事证明：在跨境电商领域，长期主义、务实创新和从失败中学习的能力是成功的关键要素。他的经验为行业新手提供了宝贵的参考。
Sun Meng's entrepreneurial story proves: In the field of cross-border e-commerce, long-termism, pragmatic innovation and the ability to learn from failures are the key elements of success. His experience provides valuable reference for industry newcomers.
