如何打造跨境电商出口一站式服务平台助力企业出海？

如何打造跨境电商出口一站式服务平台助力企业出海？

How to Build a One-Stop Cross-Border E-Commerce Export Service Platform to Help Enterprises Go Global?

【西安日报】 随着共建"一带一路"倡议的发起，跨境电商已成为企业争抢的"新赛道"。全意（陕西）进出口贸易有限公司CEO喻翔表示："我们致力于打造一个标准化、数字化、国际化、规模化的食品饮品农特产品跨境电商出口一站式服务平台，助力企业更好'出海'远航！"

[Xi'an Daily] With the launch of the "Belt and Road" initiative, cross-border e-commerce has become a new track for enterprises to compete for. Yu Xiang, CEO of Quanyi (Shaanxi) Import and Export Trade Co., Ltd., said: "We are committed to building a standardized, digital, international and large-scale one-stop cross-border e-commerce export service platform for food, beverages and agricultural special products to help enterprises better 'go global'!"

从外贸经验到创业之路

From Foreign Trade Experience to Entrepreneurship

喻翔1998年进入西安市进出口公司工作，积累了丰富的外贸经验。2006年赴美深造，2014年回国创业。起初尝试留学培训行业未果，后因陪同美国客户参观陕西特产店，意外发现预包装食品出口的商机。

Yu Xiang joined Xi'an Import and Export Company in 1998 and accumulated rich foreign trade experience. In 2006, he went to the United States for further study and returned to China to start his own business in 2014. At first, he tried to enter the study abroad training industry but failed. Later, while accompanying American customers to visit Shaanxi specialty stores, he accidentally discovered the business opportunity of pre-packaged food export.

陕西美食成功出海案例

Successful Cases of Shaanxi Cuisine Going Global

"良呈美"凉皮登陆美国市场仅两天就销售2万份，半年出口额达500万元人民币。喻翔团队根据海外市场需求改良产品，如降低臊子面的辣度和酸度，研发麻辣、芥辣口味凉皮等。他们还帮助柳州螺蛳粉厂商从一家小工厂发展成为龙头企业，产品覆盖100多个国家和地区。

The "Liang Cheng Mei" cold skin noodles sold 20,000 copies in just two days after landing in the US market, with an export volume of 5 million yuan in half a year. Yu Xiang's team improved products according to the needs of overseas markets, such as reducing the spiciness and sourness of minced noodles, and developing spicy and mustard-flavored cold skin noodles. They also helped Liuzhou snail powder manufacturers grow from a small factory to a leading enterprise, with products covering more than 100 countries and regions.

国际品牌推广策略

International Brand Promotion Strategy

2022-2023年连续两年春节，喻翔带领20多家中国企业在纽约时代广场1号大屏投放广告，形成品牌集群效应。他们还组织企业参加美国食品博览会，对接国际主流商超渠道。目前产品已进入美国、加拿大、英国等40多个国家和地区。

During the Spring Festival of 2022-2023 for two consecutive years, Yu Xiang led more than 20 Chinese enterprises to place advertisements on the No. 1 screen of Times Square in New York, forming a brand cluster effect. They also organized enterprises to participate in the US Food Expo and connect with international mainstream supermarket channels. At present, products have entered more than 40 countries and regions including the United States, Canada, and the United Kingdom.

打造跨境电商综合服务平台

Building a Cross-Border E-Commerce Comprehensive Service Platform

全意公司已转型为外贸综合服务平台，提供国际认证、跨境物流、结算、代运营等一站式服务。他们还与高校合作培养跨境电商人才，解决企业出海的人才需求问题。2023年组织了"长安春 年味浓"西安首届跨境电商嗨购年货节。

Quanyi Company has transformed into a comprehensive foreign trade service platform, providing one-stop services such as international certification, cross-border logistics, settlement, and agency operations. They also cooperate with universities to cultivate cross-border e-commerce talents and solve the talent demand of enterprises going global. In 2023, they organized the "Chang'an Spring·Strong New Year Flavor" Xi'an First Cross-Border E-Commerce New Year Shopping Festival.

喻翔表示："我们将继续完善标准化、数字化、国际化、规模化的'四化'跨境电商出口贸易综合服务平台，助力更多中国企业走出国门，参与国际竞争。"

Yu Xiang said: "We will continue to improve the 'four modernizations' cross-border e-commerce export trade comprehensive service platform of standardization, digitization, internationalization and scale to help more Chinese enterprises go global and participate in international competition."