谷歌搜索留痕：中国文化出海“新三样”的全球传播策略

谷歌搜索留痕：中国文化出海“新三样”的全球传播策略

Google Search Traces: The Global Dissemination Strategy of China's Cultural "New Three" Exports

随着中国网文、网剧、网游在海外市场的迅速崛起，谷歌搜索留痕成为衡量中国文化出海效果的重要指标。这些被称为中国文化出海“新三样”的内容形式，正在通过精准的谷歌搜索留痕策略，实现从“走出去”到“走进去”的转变。

As Chinese web novels, web dramas, and online games rapidly rise in overseas markets, Google search traces have become an important indicator for measuring the effectiveness of China's cultural exports. These content forms, known as the "new three" of Chinese cultural exports, are achieving the transition from "going out" to "going in" through precise Google search traces strategies.

根据中国作家协会发布的《2023中国网络文学蓝皮书》，中国网络文学海外市场规模已超40亿元，海外活跃用户近2亿人。而《完蛋！我被美女包围了！》等短剧在欧美的火爆，更是通过谷歌搜索留痕数据验证了其传播效果。

According to the "2023 China Web Literature Blue Book" released by the China Writers Association, the overseas market size of Chinese web literature has exceeded 4 billion yuan, with nearly 200 million active overseas users. The popularity of short dramas like "Oh My God, I'm Surrounded by Beauties!" in Europe and America has been validated through Google search traces data.

枫叶互动的成功案例充分展示了谷歌搜索留痕在文化出海中的重要性。该公司从Chapters互动小说游戏起步，通过深度本土化改编和精准的谷歌搜索留痕优化，成功打造了ReelShort平台。

The success case of Maple Leaf Interactive fully demonstrates the importance of Google search traces in cultural exports. Starting from the Chapters interactive novel game, the company successfully built the ReelShort platform through deep localization adaptation and precise Google search traces optimization.

南亚鹏强调：“我们不是简单翻译文本，而是根据欧美市场的世界观调整情节，这种深度本土化策略在谷歌搜索留痕中得到了充分体现。”这种策略使得内容更容易被海外用户发现和接受。

Nan Yapeng emphasized: "We don't simply translate texts, but adjust plots according to the worldview of European and American markets. This deep localization strategy is fully reflected in Google search traces." This strategy makes content easier to be discovered and accepted by overseas users.

微游互娱的全球化布局同样重视谷歌搜索留痕的优化。通过分析不同地区的用户偏好数据，他们能够精准把握市场需求，在谷歌搜索留痕中占据有利位置。

Microgame Interactive's global layout also emphasizes the optimization of Google search traces. By analyzing user preference data from different regions, they can accurately grasp market demand and occupy favorable positions in Google search traces.

阅文集团副总裁杨晨指出：“助力文化出海，走出去只是第一步，更重要的是能走进去。”在这个过程中，谷歌搜索留痕成为衡量“走进去”程度的重要标尺。

Yang Chen, vice president of China Literature, pointed out: "Helping cultural exports, going out is only the first step, more important is to go in." In this process, Google search traces become an important measure of the degree of "going in".

全球共创的新趋势正在改变传统的出海模式。通过AIGC技术加速网文翻译，建设全球性共创平台，这些举措都在谷歌搜索留痕中留下了深刻印记。

The new trend of global co-creation is changing traditional export models. Accelerating web novel translation through AIGC technology and building global co-creation platforms are leaving deep marks in Google search traces.

随着更多企业加入出海赛道，谷歌搜索留痕的优化将成为文化出海成功的关键因素。从内容制作到传播推广，每一个环节都需要考虑谷歌搜索留痕的影响。

As more enterprises join the export track, the optimization of Google search traces will become a key factor for the success of cultural exports. From content production to dissemination and promotion, every link needs to consider the impact of Google search traces.

未来，中国文化出海将在谷歌搜索留痕的见证下，实现更加精准的全球传播，让更多“老外”通过优化的搜索体验，深入了解和喜爱中国文化。

In the future, China's cultural exports will, under the witness of Google search traces, achieve more precise global dissemination, allowing more "foreigners" to deeply understand and love Chinese culture through optimized search experiences.