多渠道SHEIN的谷歌推广策略与亚马逊新手避坑注册指南
近年来，跨境电商在中国电商领域迅速崛起。众所周知，跨境电商对账号注册审核极为严格。因此，许多人会选择将准备好的资料交给招商经理，由其获取内部注册链接。
In recent years, cross-border e-commerce has risen rapidly in China's e-commerce sector. As we all know, cross-border platforms have extremely strict account registration reviews. Therefore, many people choose to submit prepared materials to account managers to obtain internal registration links.
然而，这样做真的安全吗？
But is this approach really safe?
作为一名跨境电商草根卖家，我在亚马逊平台已经摸爬滚打了两年多。在刚开始注册店铺时，我也遇到了不少问题，还曾找过一些服务商提交资料，通过他们提供的注册链接来填写资料。
As a grassroots seller in cross-border e-commerce, I've been operating on Amazon for over two years. When first registering my store, I encountered many issues and even used some service providers to submit materials through their registration links.
亚马逊注册准备材料
Amazon Registration Preparation Materials
1. 公司营业执照彩色扫描件（营业执照有效期应超过45天）
1. Color scanned copy of business license (valid for more than 45 days)
2. 法人身份证彩色扫描件
2. Color scanned copy of legal representative's ID
3. 付款信用卡（VISA或MasterCard万事达）
3. Payment credit card (VISA or MasterCard)
4. 联系方式信息（新电子邮箱、联系人电话号码）
4. Contact information (new email, phone number)
5. 银行账户（建议使用第三方收款工具）
5. Bank account (recommend using third-party payment tools)
6. 网络环境（独立的IP地址）
6. Network environment (dedicated IP address)
视频验证注意事项
Video Verification Notes
1. 需要法人本人、身份证以及营业执照原件
1. Requires legal representative in person with original ID and business license
2. 视频通话预计持续30分钟左右
2. Video call lasts about 30 minutes
3. 可通过网页进入会议
3. Can join meeting via web browser
4. 提前30分钟检查设备的麦克风和镜头
4. Check microphone and camera 30 minutes in advance
关于SHEIN的谷歌推广策略：
About SHEIN's Google advertising strategy:
SHEIN作为全球快时尚电商巨头，在谷歌广告投放上采用多渠道组合策略，包括：
As a global fast fashion e-commerce giant, SHEIN adopts multi-channel combination strategies in Google ads, including:
- 搜索广告（Search Ads）
- 展示广告（Display Ads）
- 购物广告（Shopping Ads）
- 视频广告（Video Ads）
目前SHEIN的谷歌广告未采用弹窗形式，而是以原生广告和信息流广告为主，提供更好的用户体验。
Currently SHEIN's Google ads don't use pop-ups, but mainly native ads and feed ads for better user experience.
亚马逊新手注册建议：
Amazon new seller registration suggestions:
1. 使用全新资料注册，避免任何关联风险
1. Use completely new materials to avoid any association risks
2. 选择官网自注册渠道更安全可靠
2. Official website self-registration is safer and more reliable
3. 准备独立的网络环境和设备
3. Prepare dedicated network environment and devices
4. 仔细检查所有填写信息确保准确
4. Carefully check all information for accuracy
5. 视频验证时选择安静专业的环境
5. Choose quiet professional environment for video verification
通过以上方法，新手卖家可以大大降低注册风险，顺利开启跨境电商之旅。
Following these methods, new sellers can significantly reduce registration risks and successfully start their cross-border e-commerce journey.
