24小时在线广告APP推广与谷歌官网竞价：外贸新人入门指南(一)
外贸行业的新人如何迈出第一步？ 对于想要进入外贸领域的朋友来说，选择合适的公司是成功的关键第一步。
How to take the first step in foreign trade? For those who want to enter the field of foreign trade, choosing the right company is the crucial first step to success.
01 如何选择合适的外贸公司
01 How to Choose the Right Foreign Trade Company
建议从以下几个方面考察外贸公司：
It is recommended to evaluate foreign trade companies from the following aspects:
1. 客户开发资源：公司提供哪些B2B平台(如阿里国际站、中国制造网)？是否有独立谷歌网站？每月询盘量如何分配？是否有海关数据和展会资源？
1. Customer Development Resources: What B2B platforms does the company provide (such as Alibaba International Station, Made-in-China)? Does it have an independent Google website? How are monthly inquiries allocated? Are there customs data and exhibition resources?
2. 产品成交周期：货值高低直接影响成交速度。高货值产品周期较长，而几百到几千美金的低货值产品成交更快(通常1-2周)。
2. Product Transaction Cycle: The value of goods directly affects the transaction speed. High-value products have longer cycles, while low-value products (usually hundreds to thousands of dollars) close faster (typically 1-2 weeks).
3. 薪资结构：了解业务员底薪和提成比例，询问老员工1-2年后的综合薪资水平。提成比例反映公司格局，建议直接与老板沟通。
3. Salary Structure: Understand the base salary and commission ratio, and ask about the comprehensive salary level of senior employees after 1-2 years. The commission ratio reflects the company's vision, and it is recommended to communicate directly with the boss.
4. 公司口碑：查看网络评价，负面评价过多的公司应直接排除。
4. Company Reputation: Check online reviews, and companies with too many negative reviews should be excluded directly.
5. 工厂VS贸易公司：没有绝对优劣，关键在于是否具备价格、质量、认证或售后等核心优势。面试时可直接询问产品优势。
5. Factory VS Trading Company: There is no absolute advantage, the key lies in whether it has core advantages such as price, quality, certification or after-sales service. You can directly ask about product advantages during the interview.
02 新人入职后的快速成长指南
02 Quick Start Guide for New Employees
许多公司会让老业务带新人，但效果有限。以下是系统化的成长路径：
Many companies will assign senior sales to train newcomers, but the effect is limited. Here is a systematic growth path:
第一步：熟悉公司产品
Step 1: Familiarize Yourself with Company Products
1. 建立产品关键词表：通过阿里国际站、谷歌关键词工具拓展数百个关键词，并准确分类
1. Build a product keyword list: Expand hundreds of keywords through Alibaba International Station and Google Keyword Tools, and classify them accurately
2. 验证关键词准确性：通过谷歌图片搜索验证关键词匹配度
2. Verify keyword accuracy: Verify keyword matching through Google image search
3. 了解产品认证：明确产品可达到的国际标准(如CE、美标、德标等)，建立客户画像
3. Understand product certification: Clarify international standards that products can meet (such as CE, American standards, German standards, etc.), and build customer profiles
4. 掌握包装运输数据：包括尺寸、重量、运输方式(空运/海运)及运费计算方式
4. Master packaging and shipping data: Including size, weight, shipping methods (air/sea) and freight calculation methods
新人产品资料库必备内容：产品图片视频、包装照片、认证文件、关键词表、包装数据
Essential content for newcomers' product database: Product images and videos, packaging photos, certification documents, keyword lists, packaging data
第二步：掌握公司平台操作
Step 2: Master Company Platform Operations
1. 产品发布：学习阿里国际站官方教程，确保标题和关键词不重复
1. Product Release: Learn Alibaba International Station official tutorials to ensure titles and keywords are not repeated
2. RFQ管理：筛选优质采购需求，建立初步客户池
2. RFQ Management: Screen high-quality procurement needs and build a preliminary customer pool
3. 公海客户开发：挖掘老业务未跟进的优质客户资源
3. Public Customer Development: Explore high-quality customer resources not followed up by senior sales
4. 客群营销：对系统分类客户进行定期邮件营销
4. Customer Group Marketing: Conduct regular email marketing for system-classified customers
5. 访客营销：及时跟进店铺访客，抢占有限营销名额
5. Visitor Marketing: Follow up store visitors in time to seize limited marketing opportunities
6. 智能圈客：跟进系统推荐的潜在客户
6. Intelligent Customer Circle: Follow up potential customers recommended by the system
（未完待续，下期将深入探讨客户开发技巧和谈判策略）
(To be continued, the next issue will delve into customer development skills and negotiation strategies)
