中国超越日本成全球最大汽车出口国 - 轮胎产业如何抓住机遇？
中国汽车出口创历史新高
2022年，我国汽车出口总量达到311万辆，同比增加54%，成为全球第二大汽车出口国。进入2023年，这一增长势头仍在延续。今年第一季度，我国汽车出口107万辆，首次超越日本，成为世界第一大汽车出口国。
China's auto exports hit record highs
In 2022, China's total auto exports reached 3.11 million units, a 54% year-on-year increase, making it the world's second-largest auto exporter. This growth momentum continued into 2023. In the first quarter of this year, China exported 1.07 million vehicles, surpassing Japan for the first time to become the world's largest auto exporter.
新能源车出口表现亮眼
今年5月，国内乘用车出口再创新高，达到30.2万辆，同比增长64.0%。其中，新能源车占出口总量的30%，共9.2万辆，同比增长135.7%。
Strong performance in NEV exports
In May this year, domestic passenger vehicle exports hit a new high of 302,000 units, up 64.0% year-on-year. Among them, new energy vehicles accounted for 30% of total exports, with 92,000 units exported, a year-on-year increase of 135.7%.
日本汽车工业的崛起之路
20世纪的最后30年，世界产业史上最瞩目的事件就是日本汽车产业的强势崛起。从最初的模仿美国汽车，到1974年日本汽车出口量超过原西德，并一直居世界第一位，1980年日本汽车产量超过美国。
The rise of Japan's auto industry
The most remarkable event in the world's industrial history in the last 30 years of the 20th century was the strong rise of Japan's auto industry. From initially imitating American cars to surpassing West Germany in auto exports in 1974 and maintaining the world's top position, Japan's auto production exceeded that of the United States in 1980.
日本轮胎企业的成功经验
以普利司通为例，该公司是世界一线品牌中起步最晚的企业（1931年成立），却在近十年内，霸占了世界销量第一的王冠。其成功经验包括：
Success stories of Japanese tire companies
Taking Bridgestone as an example, the company was the latest to start among world-class brands (founded in 1931), but has dominated the world sales crown in the past decade. Its success stories include:
中国轮胎产业的挑战与机遇
相关数据统计，国产轮胎在国内原配市场的占有率仅三成左右。主要原因包括：质量认知问题、品牌建设不足、行业集中度低等。
Challenges and opportunities for China's tire industry
Statistics show that domestic tires account for only about 30% of the domestic OEM market. The main reasons include: quality perception issues, insufficient brand building, and low industry concentration.
中国轮胎企业的发展建议
- 提高品牌价值
- 精确市场定位
- 注重售后服务
Development suggestions for Chinese tire companies
- Enhance brand value
- Precise market positioning
- Focus on after-sales service
结语
中国车市的腾飞，给轮胎市场提供了机会，我们希望国产轮胎品牌将越来越多占领全球原配轮胎市场份额，最终带动民族轮胎的崛起！
Conclusion
The rapid development of China's auto market provides opportunities for the tire market. We hope that domestic tire brands will increasingly occupy the global OEM tire market share, ultimately driving the rise of national tire brands!
