最佳跨境电商选品指南：如何高效使用1688平台

最佳跨境电商选品指南：如何高效使用1688平台

The Ultimate Guide to Cross-Border E-commerce Product Selection: How to Efficiently Use 1688 Platform

对于跨境电商卖家而言，1688平台是重要的货源渠道之一，但如何高效使用这个平台进行选品呢？本文将为您详细介绍专业的选品方法。

For cross-border e-commerce sellers, 1688 is one of the most important sourcing channels. But how to use this platform efficiently for product selection? This article will provide you with professional sourcing methods.

一、登录与搜索技巧

1. Login and Search Techniques

首先登录您的1688账号，在搜索框中输入产品关键词或类目名称，如"垃圾桶"、"华为手机壳"、"夏季连衣裙"等。平台首页也会展示热门类目和关键词，这些都是很好的选品参考。

First, log in to your 1688 account and enter product keywords or category names in the search box, such as "trash can", "Huawei phone case", "summer dress", etc. The platform homepage also displays popular categories and keywords, which are great references for product selection.

二、关注跨境专区

2. Pay Attention to Cross-border Zone

1688设有专门的跨境卖家专区，这里经常会有适合海外市场的产品，甚至提供海外一件代发服务。定期浏览这个区域可以获取选品灵感。

1688 has a special zone for cross-border sellers, where you can often find products suitable for overseas markets, even offering overseas dropshipping services. Regularly browsing this area can provide product selection inspiration.

三、优选同省货源

3. Prioritize Local Suppliers

建议优先选择同省货源，这样可以缩短发货时间，保证物流时效。中国跨境电商货源主要集中在浙江和广东，如果不在这些地区，也应选择最近的货源。

It is recommended to prioritize suppliers in the same province to shorten delivery time and ensure logistics efficiency. China's cross-border e-commerce suppliers are mainly concentrated in Zhejiang and Guangdong. If you are not in these areas, you should also choose the nearest suppliers.

四、验证货源真实性

4. Verify Product Availability

1688上许多产品只有图片没有实际库存，容易断货。选择供应商时应优先考虑销量高的厂家，他们通常有稳定库存和明确的发货流程。

Many products on 1688 only have pictures but no actual inventory, which can easily lead to stockouts. When choosing suppliers, priority should be given to manufacturers with high sales volume, as they usually have stable inventory and clear shipping processes.

五、运费与批量采购

5. Shipping Costs and Bulk Purchasing

不是所有产品都支持一件代发，部分产品会收取运费。选定供应商后，建议在其店铺选择多款产品上架，这样可以分摊运费成本。长期合作还可以与供应商协商运费优惠。

Not all products support dropshipping, and some products charge shipping fees. After selecting a supplier, it is recommended to list multiple products from their store, which can share shipping costs. Long-term cooperation can also negotiate shipping discounts with suppliers.

专业提示：1688并非总是最便宜的货源平台，通过谈判可以获得更好的价格。建立稳定的供应商关系对跨境电商业务至关重要。

Professional Tip: 1688 is not always the cheapest sourcing platform, and better prices can be obtained through negotiation. Establishing stable supplier relationships is crucial for cross-border e-commerce business.

（来源：图乐跨境说）

(Source: Tule Cross-border Talk)