24小时在线深圳SEO推广前十公司为何做不好谷歌推广？亚马逊新规带来新机遇
24小时在线深圳SEO推广前十公司为何做不好谷歌推广？亚马逊新规带来新机遇
Why Top 10 Shenzhen SEO Companies Fail at Google Ads? Amazon's New Category Rules Bring Fresh Opportunities
近期亚马逊平台重大规则变化解析
Recent Major Changes in Amazon's Platform Rules
近期众多卖家发现亚马逊类目排名规则发生重要调整：
Many sellers have recently noticed significant changes in Amazon's category ranking rules:
- 多变体listing权重合并
- Multiple variant listings now share combined weight
- listing权重更倾向于父体
- Listing weight now favors parent products
- 子体共享父体排名
- Child products share parent product rankings
亚马逊官方政策说明
Amazon's Official Policy Explanation
自三月以来，亚马逊一直在对类别显示进行更改：
Since March, Amazon has been making changes to category displays:
- 将2个节点合并为1个
- Merging 2 nodes into 1
- 给每个子体(颜色/尺寸)分配不同BSR
- Assigning different BSR to each child product (color/size)
- 5月开始重新合并父体列表
- Re-merging parent listings starting May
新规则对卖家的具体影响
Specific Impacts on Sellers
对排名的影响：
Impact on Rankings:
单变体卖家面临更大竞争压力，多变体卖家短期内可冲击小类目前列。
Single-variant sellers face greater competition, while multi-variant sellers can quickly rise in subcategory rankings.
对新品的影响：
Impact on New Products:
新品获得更多机会，大卖家无法通过变体霸屏。
New products gain more opportunities as large sellers can no longer dominate with variants.
运营建议
Operational Recommendations
卖家需重视父体Listing优化，完善Search Term设置。
Sellers should focus on optimizing parent listings and improving Search Term settings.
深圳SEO公司为何做不好谷歌推广？
Why Shenzhen SEO Companies Struggle with Google Ads?
1. 缺乏专业的谷歌广告团队
1. Lack of professional Google Ads teams
2. 对海外市场理解不足
2. Insufficient understanding of overseas markets
3. 投放策略不够精准
3. Imprecise advertising strategies
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Cross-border E-commerce Solutions
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Guangqi Benle provides one-stop cross-border e-commerce solutions for SMEs, covering everything from registration to after-sales service.
