稳定的SEM推广招聘：为什么选择谷歌推广？外贸市场一周动态分析
编者按：外国市场动态是中国跨境电商卖家调整业务重心的根本，也是其挖掘下一个商机的风向标。为此，我们整理了一周国外市场的政策、电商企业动态以及消费趋势变化，帮助外贸卖家掌握行业要闻。
Editor's Note: Foreign market trends are fundamental for Chinese cross-border e-commerce sellers to adjust their business focus and discover new opportunities. We've compiled this week's international policy updates, e-commerce developments and consumer trends to help sellers stay informed.
中澳FTA条件太好 新西兰要磋商中新协定
Australia-China FTA Terms Too Favorable: New Zealand Seeks Renegotiation
新西兰政府认为中澳自贸协定给予澳大利亚的贸易条件优于新西兰，因此要求重新商谈中新自贸协定。新西兰贸易部长表示将参照中澳协定条款进行磋商，重点争取取消对新西兰乳制品的额外征税。
The New Zealand government believes the Australia-China FTA gives Australia better trade terms, prompting requests to renegotiate the China-New Zealand FTA. The trade minister aims to secure removal of additional tariffs on NZ dairy products.
西班牙服装企业发起环保运动 "对抗"中国制造
Spanish Garment Companies Launch Eco-Campaign to "Counter" Chinese Manufacturing
西班牙加利西亚地区的服装企业发起"Latitude"运动，通过使用环保材料和强调高质量工艺来应对亚洲制造的冲击。该运动已推出4个系列产品，并与40多个品牌展开合作。
Spanish garment companies in Galicia launched the "Latitude" movement, using eco-friendly materials and quality craftsmanship to compete with Asian manufacturing. The initiative has produced 4 collections and partnered with 40+ brands.
德国邮政罢工持续 跨境包裹受影响
Ongoing German Postal Strike Impacts Cross-Border Deliveries
德国邮政6月持续罢工导致欧洲跨境包裹延误。工会要求2016年实现2.7%的工资涨幅。此前西班牙和法国也发生过类似罢工事件。
June strikes at Deutsche Post are causing European cross-border delivery delays. The union demands 2.7% wage increases by 2016. Similar strikes occurred earlier in Spain and France.
美国科技公司反对欧盟新监管提案
US Tech Firms Oppose EU's New Regulatory Proposal
美国科技公司准备反对欧盟提出的公平竞争环境计划，认为可能导致保护主义和审查。亚马逊和苹果等公司强调其对欧洲经济的贡献。
US tech companies plan to oppose the EU's level playing field proposal, fearing protectionism and censorship. Amazon and Apple highlight their economic contributions to Europe.
美国通过TPA法案 TPP进程加速
US Passes TPA Bill, Accelerating TPP Process
美国参议院通过贸易促进授权法案，将加快TPP("经济北约")谈判进程。该协定将对亚太经济一体化产生重要影响。
The US Senate passed the Trade Promotion Authority bill, speeding up TPP ("Economic NATO") negotiations. This agreement will significantly impact Asia-Pacific economic integration.
为什么选择谷歌推广？
Why Choose Google Ads?
在复杂多变的国际贸易环境中，谷歌推广提供稳定的SEM解决方案：精准定位全球客户、实时数据分析优化、多语言广告支持，帮助外贸企业突破地域限制，实现高效获客。
In volatile international trade, Google Ads offers stable SEM solutions: precise global targeting, real-time data optimization, and multilingual ad support to help businesses break geographical barriers and acquire customers efficiently.
