淮安谷歌竞价推广怎么做？Google Analytics新手入门教程
对于外贸独立站和电商推广来说，Google Analytics（GA）是不可或缺的工具。它能详细记录网站访客行为，帮助您精准分析流量来源，优化广告投放效果。无论您使用何种推广渠道，安装GA都能让您的每一分广告费花在刀刃上。
For foreign trade independent stations and e-commerce promotions, Google Analytics (GA) is an essential tool. It can record visitor behavior in detail, helping you accurately analyze traffic sources and optimize advertising effectiveness. No matter what promotion channels you use, installing GA ensures every penny of your ad budget is well spent.
GA能告诉我们什么？/ What Can GA Tell Us?
GA通过AABC模型提供关键数据：
- 受众(Audience)：访客画像（性别/年龄/地域）
- 获取(Acquisition)：流量来源渠道分析
- 行为(Behavior)：用户在网站内的操作路径
- 转化(Conversion)：关键转化行为追踪
GA provides key data through the AABC model:
- Audience: Visitor profiles (gender/age/location)
- Acquisition: Traffic source channel analysis
- Behavior: User operation paths within the website
- Conversion: Key conversion behavior tracking
创建GA账户步骤/ Steps to Create GA Account
- 登录Google账号 → 访问Google Analytics → 点击"Sign Up"
- 填写网站信息（名称/URL/行业等）
- 同意服务条款 → 获取Tracking Code
- Log in to Google account → Visit Google Analytics → Click "Sign Up"
- Fill in website information (name/URL/industry, etc.)
- Agree to terms of service → Get Tracking Code
安装追踪代码/ Install Tracking Code
Shopify店铺：Online Store → Preferences → 输入UA编码
WordPress网站：编辑header.php → 在<head>标签后粘贴代码
重要提示：电商用户务必开启"增强型电子商务"功能
Shopify stores: Online Store → Preferences → Enter UA code
WordPress sites: Edit header.php → Paste code after <head> tag
Important tip: E-commerce users must enable "Enhanced E-commerce"
设置转化目标/ Setting Conversion Goals
在GA管理界面可设置4类目标：
- 目标网址（如结账页面）
- 停留时长（筛选高意向用户）
- 浏览页数（识别深度浏览用户）
- 事件追踪（视频播放/在线咨询等）
Four types of goals can be set in GA admin interface:
- Destination URLs (e.g. checkout page)
- Session duration (filter high-intent users)
- Pages/screens per session (identify deep browsing users)
- Event tracking (video plays/online inquiries, etc.)
再营销功能应用/ Remarketing Applications
操作步骤：
- 创建受众群体（基于用户行为）
- 启用再营销功能
- 同步到Google Ads创建广告系列
专业建议：对浏览产品页3分钟以上的用户进行再营销，转化率提升40%+
Operation steps:
- Create audiences (based on user behavior)
- Enable remarketing function
- Sync to Google Ads to create campaigns
Professional advice: Remarketing to users who browse product pages for more than 3 minutes can increase conversion rate by 40%+
特别提示：新用户建议通过Google官方代理开户，可获得专业运营指导和账户保障服务。
Special tip: New users are advised to open accounts through Google official agents to obtain professional operation guidance and account guarantee services.
