跨境电商必看：12条关于TikTok的数据真相
大家好我是锦年，是跨境电商自媒体人，致力于tiktok的资讯分享。如今，tiktok在海外发展得如火如荼，许多小伙伴都跃跃欲试。今天，锦年就和大家聊聊12条关于TikTok的数据真相。
Hi everyone, I'm Jinnian, a cross-border e-commerce content creator dedicated to sharing TikTok insights. Currently, TikTok is booming overseas, and many are eager to jump in. Today, I'll share 12 data truths about TikTok.
1、14亿月活用户
TikTok目前月活用户数已突破14亿，相对于30亿月活的脸书，7亿月活的抖音，全球49.5亿网民数量来说，Tiktok仍存在巨大增长空间，相当于几年前正处于高速增长期的抖音，对跨境电商卖家来说，是一个新的市场机会
1. 1.4 Billion Monthly Active Users
TikTok has surpassed 1.4 billion monthly active users. Compared to Facebook's 3 billion and Douyin's 700 million, with 4.95 billion global internet users, TikTok still has massive growth potential, similar to Douyin during its rapid growth phase years ago. For cross-border e-commerce sellers, this represents a new market opportunity.
2、90分钟日均使用时长
TikTok用户日均使用时长超过90分钟，抖音约为110分钟、油管约为70分钟时长，TikTok有较强的用户的吸引力
2. 90 Minutes Daily Usage
TikTok users spend over 90 minutes daily on the app, compared to Douyin's ~110 minutes and YouTube's ~70 minutes, showing TikTok's strong user engagement.
3、150+个国家和地区
Tiktok用户遍布全球150+个国家和地区，美国和印尼月活用户超过1亿，在东南亚等电商新兴市场与发达市场均有良好的用户基础
3. 150+ Countries and Regions
TikTok has users across 150+ countries, with over 100 million MAUs in the US and Indonesia. It has strong user bases in both emerging e-commerce markets like Southeast Asia and developed markets.
4、75%年轻用户
TikTok用户呈现高度年轻化，其中，18-24岁用户占比43%，25-34岁用户占比32%，合计占比接近75%
4. 75% Young Users
TikTok's user base is highly youthful: 43% aged 18-24 and 32% aged 25-34, totaling nearly 75% young users.
5、40亿美元广告收入
21年TikTok广告收入为近40亿美元，其22年的目标是达到120亿美元，相比Facebook千亿美金的广告收入，TikTok的商业化仍处在初期，TikTok广告ARPU近两年的水平甚至低于 Facebook在2013年的水平，具备非常大的增长空间
5. $4 Billion Ad Revenue
In 2021, TikTok's ad revenue reached nearly $4 billion, with a 2022 target of $12 billion. Compared to Facebook's $100 billion ad revenue, TikTok's monetization is still in early stages, with ARPU below Facebook's 2013 level, indicating huge growth potential.
6、30%相对广告投放成本
根据JungleAPP进行的广告投放测试，相比Facebook和 Instagram，TikTok广告投放的CPC(点击成本)、CPM(曝光成本)仅为后者的30-40%
6. 30% Relative Ad Cost
Per JungleAPP's tests, TikTok's CPC and CPM are just 30-40% of Facebook/Instagram's, making it more cost-effective.
7、10%成本节约
根据Varos进行广告投放测试的数据显示，广告主在TikTok获得一个购买成交的价格比Facebook便宜10%以上
7. 10% Cost Savings
Varos data shows TikTok's cost per purchase is over 10% cheaper than Facebook's.
8、63%用户信任度
TikTok平台开诚布公、不加过度修饰的内容调性，增加了用户信任度。MarketCas报告显示，63%的用户表示，TikTok上的广告内容值得信赖，比其他平台的可信度高出1.4倍
8. 63% User Trust
TikTok's authentic, unpolished content style builds trust. MarketCas reports 63% users find TikTok ads trustworthy - 1.4x higher than other platforms.
9、4700亿美元GMV
22上半年TikTok Shop的GMV超过10亿美元，官方宣布5年内要实现4700亿美元GMV，其电商业务存在着巨大的增长空间，这对本地商家及跨境商家来说，都意味着新的机会
9. $470 Billion GMV Target
TikTok Shop's H1 2022 GMV exceeded $1 billion, with an official $470 billion 5-year target, indicating massive e-commerce growth opportunities for local and cross-border sellers.
10、90%GMV-东南亚
东南亚地区在TikTok闭环电商GMV占比达90%以上，以印尼为代表的东南亚地区目前是TikTok电商GMV的主要贡献地区，但是客单价偏低(5美元左右)，而英国地区的客单价较高(10~20美元)
10. 90% GMV from Southeast Asia
Southeast Asia contributes over 90% of TikTok's closed-loop e-commerce GMV, led by Indonesia. However, average order values are low (~$5) compared to the UK's higher $10-20 range.
11、60%GMV一个护美妆+服饰鞋包
个护美妆、大服饰、珠宝配饰是核心品类(和国内的内容电商类似)，TikTok Shop在印尼和英国地区的品类构成上，个护美妆+服饰鞋包两个类目的GMV占比均达到了60%左右
11. 60% GMV from Beauty+Apparel
Personal care/beauty, apparel, and accessories are core categories (similar to China's content e-commerce). In Indonesia/UK, beauty+apparel account for ~60% of TikTok Shop's GMV.
12、52%年轻电商用户
TikTok 电商用户整体偏年轻化，35岁以下的用户占比52%，全球电商用户该比例为41%
12. 52% Young E-commerce Users
TikTok's e-commerce users skew young: 52% under 35 vs. 41% globally.
今天的分享就到这里，更多的TK干货内容，欢迎来找锦年交流。
That's all for today. For more TikTok insights, feel free to connect with Jinnian.
