国际顶尖的枣庄SEO优化推广:谷歌推广对外贸开发客户是否必要?
外贸开发客户的痛点与思维拓展
Pain Points and Mind Expansion in Foreign Trade Client Development
不管是内贸还是外贸,"开发客户"一直是我们常谈的一个主题。身为外贸业务的你们是否深有体会,网上搜索客户开发的方式千百种。但是精准有效的方法,却寥寥无几!
Whether it's domestic or foreign trade, "client development" has always been a frequently discussed topic. As foreign trade professionals, have you deeply experienced that while there are countless ways to search for client development methods online, truly precise and effective approaches are few and far between!
在开发客户前,一定要扩散思维,分析和定位你客户的目前群体有哪些,你的潜在客户群体往往比你当前了解的多很多。有团队的可以团队一起进行一场"头脑风暴",各自发表一下自己的想法。
Before developing clients, it's essential to expand your thinking, analyze and identify your current customer groups. Your potential customer base is often much larger than what you currently know. If you have a team, you can conduct a "brainstorming" session together to share ideas.
精准搜索客户的实用技巧
Practical Techniques for Precise Client Search
结合我个人开发客户的经验,分享几种免费的方式:
Based on my personal experience in client development, here are several free methods:
1. Google搜索指令(最好使用目标国家的谷歌引擎)
1. Google Search Operators (preferably using the target country's Google engine)
示例:在http://www.google.co.fr/法国的谷歌网站里找sofa manufacturer PLC,列表会比较精准出现本土的沙发制造商
Example: Search for "sofa manufacturer PLC" on http://www.google.co.fr/ to accurately find local sofa manufacturers in France
2. 产品+客户性质+国家+联系方式
2. Product + Client Type + Country + Contact Method
示例:sofa importer FR email -china(排除中国范围,法国范围内的沙发进口商邮件)
Example: "sofa importer FR email -china" (excluding China, finding email of sofa importers in France)
3. 黄页搜索
3. Yellow Pages Search
指令:"产品"+国家+yellow page
Operator: "product" + country + "yellow page"
4. Google地图搜索
4. Google Maps Search
地区+产品关键字,您可以从许多公司获得信息。比如你是做服装的,想找英国的可以搜UK T-shirt
Region + product keyword can provide information from many companies. For example, if you're in clothing and want to find UK clients, search "UK T-shirt"
常见公司后缀参考
Common Company Suffix Reference
美国通常为Inc或LLC
德国GMBH或AG
英国PLC
澳大利亚PTY
USA: Inc or LLC
Germany: GMBH or AG
UK: PLC
Australia: PTY
处处留心皆客源。有效地寻找客户方法远远不止这些,每年都在更新和升级。但万变不离其宗,流程基本是:分析目标对象→搜集和处理信息→初选→精选→重点跟进潜在客户。
Opportunities are everywhere. Effective client search methods go far beyond these and are constantly being updated. But the core process remains: analyze target→collect and process information→preliminary selection→refined selection→focus on following up with potential clients.