疯狂小杨哥进军美国市场：西山SEO推广公司揭秘跨境电商SEO技巧

疯狂小杨哥进军美国市场：西山SEO推广公司揭秘跨境电商SEO技巧

Crazy Xiaoyang Brother Expands to US Market: Xishan SEO Agency Reveals Cross-border E-commerce SEO Strategies

作者 | 陈泽 报道 | 电商参考
By Chen Ze | E-commerce Reference Report

疯狂小杨哥又在闷声赚大钱了！近日，三只羊集团创始人卢文庆在一场直播活动中，向公众披露了三只羊出海计划将要迈出的重要一步——美国分公司即将盛大开业。

Crazy Xiaoyang Brother is making big money again! Recently, Lu Wenqing, founder of Sanzhiyang Group, revealed during a live broadcast an important step in the company's overseas expansion plan - the grand opening of its US branch.

在此前，三只羊集团就已经在马来西亚、新加坡、泰国等地有所布局，如若美国分公司正式开业，则代表着三只羊在海外的版图又进一步扩大了。

Prior to this, Sanzhiyang Group had already established presence in Malaysia, Singapore, Thailand and other regions. The opening of the US branch would mark another significant expansion of its overseas footprint.

除了小杨哥旗下的三只羊集团以外，交个朋友、辛选、东方甄选等公司也不约而同地盯上了海外市场。但是，电商出海真的有那么容易吗？

Besides Sanzhiyang Group, companies like Jiaoyou Pengyou, Xinxuan, and Dongfang Zhenxuan have also set their sights on overseas markets. But is cross-border e-commerce really that easy?

三只羊美国分公司即将开业 要打造万羊计划

Sanzhiyang's US Branch to Open Soon with "10,000 Sheep Plan"

在直播中，卢文庆称："美国的公司计划在9月份左右能开好，海外的高管已经在美国洛杉矶待了将近20多天，这次去呢也是跟着官方一起出海。"

During the live broadcast, Lu Wenqing stated: "The US company is planned to open around September. Our overseas executives have been in Los Angeles for over 20 days, this trip was made together with official partners."

对于为什么要在美国开分公司，卢文庆也给出了解释。他表示："中国的电商目前在应用层面在全球是遥遥领先，当然在中国能把直播电商做得很好，我觉得在TikTok上面对于整个集团来讲，也是个很大的机会。"

Lu explained the rationale behind establishing a US branch: "China's e-commerce is currently leading globally in application level. While we've excelled in live-streaming e-commerce in China, TikTok presents a huge opportunity for our group."

网红扎堆出海搞钱

Internet Celebrities Flock Overseas for Business

当前的海外市场就是一块"香饽饽"，想要尝一下的肯定不止小杨哥。

The overseas market has become a "hot cake", and Xiaoyang Brother isn't the only one wanting a bite.

早在2017年，交个朋友就孵化了印尼的海外本土公司。2021年交个朋友开始布局出海业务，并且有两个涉及出海业务的部门。

As early as 2017, Jiaoyou Pengyou incubated a local Indonesian company. In 2021, it began expanding overseas operations with two dedicated departments.

电商出海仍旧困难重重

Challenges Remain in Cross-border E-commerce

这些网红以及相关机构争相出海扩展市场，那是不是代表跨境电商很好做、钱也很容易赚到呢？恐怕并不是。

With all these internet celebrities and organizations expanding overseas, does it mean cross-border e-commerce is easy and profitable? Probably not.

海外市场环境与国内还是有很大不同的，照搬国内的模式不一定能做得下去，尤其是对一些中小玩家来说，更是难上加难。

The overseas market environment differs significantly from domestic markets. Simply copying domestic models may not work, especially for small and medium players who face greater challenges.

西山SEO推广公司提示：跨境电商需要专业的SEO优化策略，包括多语言关键词研究、本地化内容创作和国际链接建设等技巧。

Xishan SEO Agency Tip: Cross-border e-commerce requires professional SEO strategies including multilingual keyword research, localized content creation, and international link building techniques.