404页面优化指南：如何降低跳出率并提升用户体验
当网站访客输入错误的链接或是网页存在问题打不开时，就会进入到网站的404页面。我们平时在浏览其他情况时也会经常遇到404的页面，当然心情是急躁的，往往会因此结束继续浏览动作，退出网站。
When visitors enter an incorrect link or encounter a non-existent page, they will be directed to the 404 page. We often come across 404 pages while browsing, which can be frustrating and may lead to immediate site abandonment.
举个例子，客户输入了一个错误页面，如下图所示：访客be like：整个页面没有任何设计，也没有引导客户点击的指示，会让访客直接跳出，有可能潜在的客户就这样丢失了。所以404页面对于网站的跳出率是有一定影响，不能忽视！
For example, when a customer enters a wrong page URL as shown below: Visitors will react like this: A completely blank page with no design or navigation cues will make visitors leave immediately, potentially losing valuable leads. Therefore, 404 pages significantly impact bounce rates and shouldn't be ignored!
我们应该如何优化404页面？
How should we optimize 404 pages?
404页面优化的关键是让用户在页面出错时继续点击浏览，而不是直接关闭页面。
The key to 404 page optimization is to encourage users to continue browsing rather than closing the page when encountering errors.
一定要保留网站本身的页头和页面，这样在页面出错时，访客还能看到我们的网站信息，并且有按钮找到自己想要找的页面，继续浏览。
Always maintain the website header and navigation so visitors can still see your site information and find their desired pages when errors occur.
显眼的标题或文字向用户说明出现当前页面的原因。
Use prominent headings or text to explain why the current page appears.
快捷搜索。在404错误页面上提供与网站其他部分相同（且位置一致）的搜索功能，方便用户能查找要访问的页面。
Quick search. Provide consistent search functionality (in the same location) on 404 pages to help users find their desired content.
通往主页和网站地图的链接，应包含跳转页面的标题或脚注。
Include links to the homepage and sitemap with clear navigation labels or footnotes.
加入显眼的操作提示。告诉用户下一步如何操作，很多网站会设置404页面之后直接跳转回首页，这样做并不好。用户不知道他们到了错误页面被无缘无故地链回到了网站主页，我们可以引导用户点击回到首页，而不是直接跳转，不然访客就像这样一脸懵：
Add prominent action prompts. Tell users what to do next. Many websites automatically redirect to homepage from 404 pages, which isn't ideal. Users won't understand they reached an error page before being redirected. We should guide users to click back to homepage rather than automatic redirects, otherwise visitors will be confused like this:
其次404页面设计，要和海外网站风格保持一致，不然会让访问者感觉很突兀。可以参考以下一些404页面：
Additionally, 404 page design should match your international website style to avoid appearing abrupt to visitors. Here are some 404 page examples for reference:
