谷歌竞价广告开户方式对比：自主开户VS代理商开户
在SEO推广外包报价表排名中，很多企业都会关注一个核心问题：为什么谷歌会大力推广广告业务？这与其商业模式和精准营销能力密不可分。
In SEO outsourcing price ranking lists, many companies focus on a core question: why does Google actively promote advertising? This is closely related to its business model and precision marketing capabilities.
目前Google Ads开户主要有两种方式：
There are currently two main ways to open a Google Ads account:
1. 自主开户 - 直接通过Google官方平台完成账户注册和设置
1. Self-service - Complete account registration and setup directly through Google's official platform
2. 代理商开户 - 通过Google认证的代理商开通账户
2. Agency - Open an account through Google certified partners
需要特别说明的是：这两种方式开通的Google Ads账户在本质上完全相同，都能获得相同的广告投放功能和数据支持。
It's important to note: Google Ads accounts opened through these two methods are essentially identical, with access to the same advertising features and data support.
两者的主要区别在于：
The main differences between them are:
• 自主开户需要企业自行学习广告投放技巧
• Self-service requires companies to learn advertising techniques on their own
• 代理商开户可获得专业团队的操作指导和优化建议
• Agency accounts come with professional team guidance and optimization suggestions
• 代理商可能提供本地化服务和行业经验
• Agencies may provide localized services and industry experience
对于预算充足且希望获得专业支持的企业，选择谷歌认证代理商通常是更优的选择。
For companies with sufficient budgets seeking professional support, choosing a Google certified partner is usually the better option.
