为什么谷歌推广没有效果？如何玩转速卖通无线端运营

为什么谷歌推广没有效果？如何玩转速卖通无线端运营

Why Google Ads Don't Work? How to Master AliExpress Mobile Operations

【编者按】关于AliExpress无线运营目前是众多卖家热点关注的问题。如何优化无线端的页面？如何引导顾客在无线端更多的购买商品？本文将为您全面解析速卖通大学讲师思萱的运营经验。

[Editor's Note] Mobile operations on AliExpress have become a hot topic among sellers. How to optimize mobile pages? How to guide customers to make more purchases on mobile? This article will comprehensively analyze the operational experience shared by AliExpress University lecturer Sixuan.

一、AliExpress无线端概况 | 1. Overview of AliExpress Mobile

1. 无线成交情况

数据显示：2015年3月日均无线端成交金额是2013年下半年的4倍以上，无线端增速明显高于PC端。

1. Mobile Transaction Data

Statistics show: The daily average mobile transaction amount in March 2015 was more than 4 times that of the second half of 2013, with mobile growth significantly outpacing PC.

2. 无线行业&国家分布

美国占无线端总成交30%以上，其次是俄罗斯、巴西等国家。

2. Industry & Country Distribution

The US accounts for over 30% of total mobile transactions, followed by Russia, Brazil and other countries.

二、无线端用户体验 | 2. Mobile User Experience

用户访问特点：集中在周末和晚上，具有多频次、短时间的特点。

User behavior: Concentrated on weekends and evenings, characterized by high frequency and short duration.

三、无线运营要点 | 3. Key Mobile Operation Strategies

流量引入：

• SNS营销：60%以上用户通过移动端访问
• PC端导流：扫码、收藏店铺、加购物车

Traffic Acquisition:

• SNS marketing: Over 60% users access via mobile
• PC traffic diversion: QR codes, store favorites, shopping cart

流量转化：

• 主图：清晰多图，突出细节
• 标题：核心关键词前置
• 描述：图文分离，确保清晰度

Traffic Conversion:

• Main image: Clear multiple images highlighting details
• Title: Place core keywords at the beginning
• Description: Separate text and images, ensure clarity

目前AliExpress App在俄罗斯、以色列、巴西等国家下载排名靠前，平台将持续优化各国市场。

The AliExpress App currently ranks high in downloads in Russia, Israel, Brazil and other countries, with the platform continuing to optimize for various markets.

（整理/雨果网） | (Compiled by Cifnews)

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