跨境电商新格局：多元化发展即将到来
近年来跨境电商发展迅速，尤其是最近跨境进口电商飞速发展，带来了跨境热潮。然而，时下的跨境电商从海淘选品到促销价格战，再到比物流拼速度，抢占海外货源，各种竞争手段层出不穷。跨境电商热潮依旧，但其市场是否依旧能够容纳更多平台进入？走产品销售平台路线，是否就是唯一？
Cross-border e-commerce has developed rapidly in recent years, especially the recent rapid development of cross-border import e-commerce, which has brought a cross-border boom. However, current cross-border e-commerce, from overseas product selection to promotional price wars, to competing in logistics speed and seizing overseas supply sources, has exhausted various competitive methods. The cross-border e-commerce boom continues, but can the market still accommodate more platforms? Is the product sales platform route the only option?
专注于跨境电商研究的蒋老师表示："目前的市场来看，已经有些企业敏锐地抓住了接下来的商机，跨境电商多元化发展很有可能会在不久的将来到来！"在近期有关跨境电商的新闻中，我们至少可以看到在直接销售平台之外，已经有了第三方服务性质的平台尝试着不一样的跨境电商模式。
Mr. Jiang, who specializes in cross-border e-commerce research, said: "From the current market perspective, some companies have keenly grasped the upcoming business opportunities. Diversified development of cross-border e-commerce is likely to arrive in the near future!" In recent news about cross-border e-commerce, we can see that besides direct sales platforms, third-party service platforms have begun trying different cross-border e-commerce models.
1. 完善的供应链和销售渠道
1. Perfect Supply Chain and Sales Channels
汤臣倍健投资深圳有棵树的消息已经火热了一小阵子了。有棵树依赖自身的海豚供应链体系跨境电商进口方向的B2B2C模式，深耕海外供应链体系，形成国内进口电商卖家仓库，由卖家采购后再到天猫国际、京东、考拉等进口电商平台销售，扮演着一个大后方的角色。
The news of By-health investing in Shenzhen Youkeshu has been hot for a while. Youkeshu relies on its own Dolphin supply chain system for the B2B2C model of cross-border e-commerce imports, deeply cultivating overseas supply chain systems to form domestic import e-commerce seller warehouses. Sellers purchase products and then sell them on platforms like Tmall Global, JD.com, and Kaola, playing a supporting role.
2. 消费引导和资源整合模式
2. Consumption Guidance and Resource Integration Model
6月30日原京东高管那昕出任国内最大消费决策平台什么值得买CEO的消息一时走红网络。其战略在于向海内外用户提供消费领域综合性信息资源，涵盖导购、媒体、工具、社区的完整功能。
On June 30, the news that Na Xin, former senior executive of JD.com, became the CEO of SMZDM, China's largest consumer decision-making platform, went viral online. Its strategy is to provide comprehensive information resources in the consumer field to domestic and foreign users, covering complete functions such as shopping guides, media, tools, and communities.
3. 物流服务路线经久不衰
3. Logistics Service Route is Everlasting
顺丰海购丰运借助的是"顺丰"本身的渠道优势。日前，为助力日本线上线，顺丰海购丰运推出了日淘免费运和七月半五折活动，正式标志着顺丰向打造一站式海外服务跨出重要一步。
SF Buy relies on the channel advantages of "SF Express" itself. Recently, to support the launch of the Japanese line, SF Buy launched free shipping for Japanese purchases and a 50% discount in mid-July, officially marking an important step for SF in creating one-stop overseas services.
蒋老师总结道："跨境电商的火热，必将带来周边行业的兴起。目前已经有这些企业敏锐地嗅到商机了，相信再过不久，多元化的跨境电商产业链，将会形成。"
Mr. Jiang concluded: "The popularity of cross-border e-commerce will inevitably bring about the rise of surrounding industries. Currently, some companies have keenly smelled the business opportunities. It is believed that in the near future, a diversified cross-border e-commerce industry chain will be formed."
