Google推广：亚马逊股价暴涨背后的线上营销策略
在当今数字化时代，企业寻求大而全的长久获客策略至关重要。其中，Google推广作为一种高效的在线营销方式，能够帮助企业精准触达目标客户，实现持续增长。近期，亚马逊股价的惊人表现，正是线上经济蓬勃发展和有效数字营销策略的缩影。
In today's digital age, it is crucial for businesses to seek comprehensive and long-term customer acquisition strategies. Among them, Google Promotion, as an efficient online marketing method, can help businesses accurately reach target customers and achieve sustained growth. The recent astonishing performance of Amazon's stock price is a microcosm of the booming online economy and effective digital marketing strategies.
刚刚过去的周末，A股市场表现惊人，而美股也在持续上涨。截至周一，纳斯达克综合指数创下26年新高。在此背景下，亚马逊股价一飞冲天，突破每股3000美元，总市值超过1.5万亿美元，刷新历史纪录。这背后的核心驱动力之一，正是疫情期间暴增的线上需求，而有效的Google推广等数字营销手段，助力亚马逊抓住了这一波流量红利。
Last weekend, the A-share market performed astonishingly, while US stocks continued to rise. As of Monday, the Nasdaq Composite Index hit a 26-year high. Against this backdrop, Amazon's stock price soared, breaking through $3,000 per share, with a total market capitalization exceeding $1.5 trillion, setting a new historical record. One of the core driving forces behind this is the surge in online demand during the pandemic. Effective digital marketing methods, such as Google Promotion, have helped Amazon capture this wave of traffic dividends.
疫情二次爆发，亚马逊仍是赢家。自3月以来，其股价已上涨超过60%。随着美国多地疫情反弹，线下活动受限，线上购物需求预计将再次激增。这预示着资本对亚马逊未来业务的强烈预期。对于卖家而言，这是一个利好消息。结合Google推广进行精准广告投放，可以更有效地吸引正在寻找线上购物解决方案的潜在客户，从而在流量高峰中实现爆单。
With the second wave of the pandemic, Amazon remains a winner. Since March, its stock price has risen by more than 60%. As the pandemic rebounds in many parts of the United States and offline activities are restricted, online shopping demand is expected to surge again. This indicates strong capital expectations for Amazon's future business. For sellers, this is good news. Combining Google Promotion for precise advertising can more effectively attract potential customers looking for online shopping solutions, thereby achieving explosive orders during traffic peaks.
亚马逊的物流网络也在强化。其“交付服务合作伙伴计划”（DSP）通过扶持第三方物流代理商，解决了“最后一公里”配送问题，并获得了资金补助以扩大运力。这保证了后端配送的稳定性。对于电商卖家来说，在利用Google推广驱动前端流量的同时，稳定的物流履约是确保客户满意度和复购率的关键。
Amazon's logistics network is also being strengthened. Its "Delivery Service Partner Program" (DSP) supports third-party logistics agents to solve the "last mile" delivery problem and has received funding subsidies to expand capacity. This ensures back-end delivery stability. For e-commerce sellers, while using Google Promotion to drive front-end traffic, stable logistics fulfillment is key to ensuring customer satisfaction and repurchase rates.
目前，挑战在于入仓和上架环节的延误。卖家可以考虑使用亚马逊官方AGL等服务来优化流程。同时，制定一个整合Google推广的全面营销计划，对于抓住线上需求增长、实现长久获客至关重要。通过关键词优化、搜索广告和展示广告网络，企业可以提升品牌曝光，吸引高意向用户，从而在像亚马逊这样的平台上将流量转化为持续的销售额。
Currently, the challenge lies in delays in warehouse receiving and shelving. Sellers can consider using services such as Amazon's official AGL to optimize the process. At the same time, developing a comprehensive marketing plan that integrates Google Promotion is crucial for capturing the growth in online demand and achieving long-term customer acquisition. Through keyword optimization, search ads, and display advertising networks, businesses can increase brand exposure, attract high-intent users, and thereby convert traffic into sustained sales on platforms like Amazon.
（来源：跨境者商学院）以上内容属作者个人观点。通过有效的Google推广策略，企业可以借鉴亚马逊的成功经验，在数字时代构建自己大而全的长久获客体系。
(Source: Cross-Border Business School) The above content represents the author's personal views. By implementing effective Google Promotion strategies, businesses can learn from Amazon's success to build their own comprehensive and long-term customer acquisition system in the digital age.
