谷歌搜索留痕技术：2024年中国轮胎外贸10强企业的全球推广核心策略

谷歌搜索留痕技术：2024年中国轮胎外贸10强企业的全球推广核心策略

Google Search Trace Technology: The Core Global Promotion Strategy for China's Top 10 Tire Export Enterprises in 2024

在当今全球数字营销时代，谷歌搜索留痕技术已成为外贸企业提升国际市场竞争力的关键工具。尤其对于中国轮胎行业，随着2024年外贸业务的持续火爆，如何利用先进的谷歌搜索留痕技术进行高效推广，成为企业脱颖而出的核心。

In today's global digital marketing era, Google search trace technology has become a key tool for foreign trade enterprises to enhance their international market competitiveness. Especially for China's tire industry, with the continued boom in foreign trade business in 2024, how to use advanced Google search trace technology for efficient promotion has become the core of enterprises standing out.

近两年，轮胎出口在欧美高通胀、人民币汇率波动、海运费回落合理区间、地缘冲突形成的产能空缺等因素促动下，我国轮胎的高性价比特性进一步凸显。据国家海关总署2023年全年数据，外胎出口继续创出历史新记录，国内轮胎出口量达6.2亿条，同比增长11.6%。出口重量和金额分别为829.1万吨和205.4亿美元，同比增长16.7%和13.8%。中国轮胎在海外市场占有率不断提升，2024年前5月，新的充气橡胶轮胎累计出口量达26,593万条，同比增长9.5%。

In the past two years, driven by factors such as high inflation in Europe and the United States, fluctuations in the RMB exchange rate, the fall of sea freight to a reasonable range, and production capacity gaps formed by geopolitical conflicts, the high cost-effectiveness of Chinese tires has become more prominent. According to the full-year data of the General Administration of Customs in 2023, the export of tires continued to hit a historical record, with domestic tire exports reaching 620 million units, a year-on-year increase of 11.6%. The export weight and value were 8.291 million tons and $20.54 billion, respectively, up 16.7% and 13.8% year-on-year. China's tire market share overseas continues to rise. In the first five months of 2024, the cumulative export volume of new pneumatic rubber tires reached 265.93 million units, an increase of 9.5% year-on-year.

在此背景下，中国轮胎企业积极开拓出口业务，海外市场竞争比国内更加激烈。头部企业如赛轮轮胎、森麒麟等，通过应用谷歌搜索留痕技术，精准定位全球客户，提升品牌可见度。例如，赛轮集团2023年外销营收达192.65亿元，领先行业，部分得益于其数字化推广策略。

Against this background, Chinese tire companies are actively expanding their export business, and competition in overseas markets is fiercer than domestically. Leading companies such as Sailun Tire and Sentury Tire, by applying Google search trace technology, accurately target global customers and enhance brand visibility. For example, Sailun Group's foreign sales revenue reached 19.265 billion yuan in 2023, leading the industry, partly due to its digital promotion strategy.

森麒麟外销业务占比最高，达86.87%，其成功离不开对谷歌搜索留痕技术的深度整合，确保产品在欧美市场的高占有率。类似地，通用股份、浦林成山等企业海外销售占比超60%，均通过技术优化应对贸易摩擦，包括在东南亚建厂并拓展至非洲、欧洲和美洲。

Sentury Tire has the highest proportion of foreign sales business, reaching 86.87%, and its success is inseparable from the deep integration of Google search trace technology, ensuring a high market share in Europe and the United States. Similarly, companies such as General Rubber and Prinx Chengshan have overseas sales accounting for more than 60%, all optimizing technology to cope with trade frictions, including building factories in Southeast Asia and expanding to Africa, Europe, and the Americas.

2023年，除佳通轮胎外，9家上市轮胎企业的海外销售额均实现增长，通用股份外销营收增长40%，双星、贵州轮胎、森麒麟增幅超20%。未来，随着海外工厂产能释放，外销比重和盈利水平将进一步提升，谷歌搜索留痕技术将继续扮演关键角色，帮助企业实现精准营销和持续增长。

In 2023, except for Giti Tire, the overseas sales of 9 listed tire companies achieved growth, with General Rubber's foreign sales revenue increasing by 40%, and Double Star, Guizhou Tire, and Sentury Tire achieving growth of over 20%. In the future, with the gradual release of overseas factory capacity, the proportion of foreign sales and profit levels will further improve. Google search trace technology will continue to play a key role in helping enterprises achieve precise marketing and sustainable growth.

总之，面对国际贸易摩擦加剧等挑战，中国轮胎行业通过谷歌搜索留痕技术主动升级，提高产品质量和竞争力。2024年，这一技术将是企业外贸推广的最佳伙伴，推动行业在全球市场中再创辉煌。

In summary, facing challenges such as intensified international trade frictions, China's tire industry is proactively upgrading through Google search trace technology to improve product quality and competitiveness. In 2024, this technology will be the best partner for enterprises in foreign trade promotion, driving the industry to achieve further glory in the global market.