Google推广：打造符合SEO标准的外贸独立站
在当今数字营销时代，Google推广已成为外贸企业出海的关键策略。本文由金鱼的雪梨宝宝撰写，深入探讨如何构建符合谷歌SEO标准的网站，以及外贸独立站搭建的核心要点。
With the digital marketing era in full swing, Google advertising has become a crucial strategy for foreign trade enterprises going global. This article, written by Goldfish's Sydney Baby, delves into how to build websites that meet Google SEO standards and the key points of establishing foreign trade independent sites.
随着越来越多企业认识到Google推广的重要性，外贸独立站建设变得愈发关键。然而，许多模板网站仅具备展示功能，无法满足谷歌SEO的严格要求。
As more enterprises recognize the importance of Google advertising, the construction of foreign trade independent sites has become increasingly crucial. However, many template websites only have display functions and cannot meet the strict requirements of Google SEO.
语言版本分离策略
首先，不建议将中文版和英文版放在同一网站上。面向国内市场的企业应单独建立中文网站，因为百度SEO与谷歌SEO存在本质差异。
Language Version Separation Strategy
First, it is not recommended to place Chinese and English versions on the same website. Enterprises targeting the domestic market should establish separate Chinese websites, as Baidu SEO differs fundamentally from Google SEO.
URL结构优化
符合Google推广要求的URL应采用"关键词"格式，保持简洁规范。WordPress网站支持自定义URL，是实现SEO优化的理想选择。
URL Structure Optimization
URLs that meet Google advertising requirements should adopt the "keyword" format, maintaining simplicity and standardization. WordPress websites support custom URLs, making them an ideal choice for SEO optimization.
页面SEO要素
模板网站通常缺乏基础的页面SEO优化，包括meta描述、meta关键词和图片Alt属性等关键元素，这些都对Google推广效果产生直接影响。
On-Page SEO Elements
Template websites typically lack basic on-page SEO optimization, including key elements such as meta descriptions, meta keywords, and image Alt attributes, all of which directly impact the effectiveness of Google advertising.
持续优化策略
建立网站只是Google推广的第一步，还需要实施以下关键优化措施：
Continuous Optimization Strategy
Building a website is only the first step in Google advertising. The following key optimization measures need to be implemented:
• 关键词布局：建站前进行充分的关键词调研
• 高质量内容：创建有价值、相关性强的内容
• 定期更新：保持网站内容的新鲜度和活跃度
• 外链建设：获取高质量的外部链接提升排名
• Keyword Layout: Conduct thorough keyword research before building the website
• High-Quality Content: Create valuable, highly relevant content
• Regular Updates: Maintain the freshness and activity of website content
• Backlink Building: Acquire high-quality external links to improve rankings
选择WordPress建站是实施Google推广的明智决策，它不仅具备良好的SEO基础，还支持各种优化扩展。如需专业的网站建设服务，欢迎联系作者获取WordPress建站支持。
Choosing WordPress for website construction is a wise decision for implementing Google advertising. It not only has a good SEO foundation but also supports various optimization extensions. For professional website construction services, please feel free to contact the author for WordPress website building support.
